Thai Airways Digital Marketing Success Set To Reach New Altitudes With Inetasia
Bangkok, February, 2015
Thailand’s flag carrier airline Thai Airways International has reached a Digital Marketing agreement with leading Asian-based Internet Consulting firm Inetasia. Building on a successful relationship that includes an advanced analytics partnership, Thai Airways now looks to Inetasia to further the development of their Online Marketing strategy.
Inetasia will provide a comprehensive Digital Marketing and Internet Consulting package for Thai Airways that includes On Site and Off Site Optimization services following an extensive review and analysis of the current strategies in place. Inetasia will also perform a complete analysis of the current competitive environment, in addition to lending Internet Consulting expertise to the airline.
The On Site Optimization recommendations will increase the airline’s visibility across major Search Engines like Google, Yahoo, and Bing. Drawing targeted traffic from high value key phrases will allow Thai Airways to achieve a primary Digital Marketing objective – to increase online bookings. The On Site Optimization services will also improve user experience, which has become an important Search Engine Ranking factor, by presenting users with relevant and accurate content.
Through Content Syndication, Link Building, and other Off Site Optimization services, Inetasia will allow Thai Airways to promote newsworthy content including timely company updates and current airline promotions. Additional benefits of the Off Site Optimization offering include generating quality back links and growing organic Website visitor traffic for the airline.
Another central component to the engagement is the Internet Consulting service that Inetasia will provide. The globally recognized airline will be able to rely on Inetasia’s expertise and proven track record of data-driven Digital Marketing success to ultimately increase conversions. Inetasia’s detailed reporting will also allow Thai Airways to effectively track and monitor key performance indicators throughout the engagement to ensure all online initiatives are being met.
“It is a pleasure to continue building on our relationship with Thai Airways International,” said Inetasia CEO Gregory Smyth. “With the documented success of our ongoing Webtrends analytics engagement, we anticipate tremendous results from this comprehensive Digital Marketing agreement as well. We look forward to increasing the airline’s booking conversions and expanding the online presence of Thai Airways International.”
Inetasia provides big data, analytics services, and data-driven digital marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taiwan, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their digital marketing, analytics and optimization goals.
Operating as two distinct divisions (solutions and media), Inetasia staff have worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, Mercedes-Benz Hong Kong, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, ezTravel and Shin Kong Life Insurance Co.
For more information, please contact Gregory Smyth, CEO