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MyHockeyDoctor MyHockeyDoctor
Inetasia Solutions Thinks Outside the Box for MyHockeyDoctor
Business Overview
MyHockeyDoctor is Hong Kong’s first online hockey store dedicated to providing hockey fans in Hong Kong all the equipment needed without the hassle of overseas postage costs, delivery waiting times or taxes. MyHockeyDoctor features the latest in high technology equipment suitable for people of all ages, from children to adults.
The Challenge
Ice Hockey in Hong Kong is growing in popularity thanks to world class skate rinks, a large expat community from North America and Europe and well organized clubs and leagues.

Whilst there are many shop outlets catering to this growing market there are few online stores selling hockey equipment and thus MyHockeyDoctor wanted a well presented, attractive website integrated with a web analytics solution that allows the client to gauge visitor behavior in detail in order to drive marketing activities.

The focus of the website was to present the products with large, clear images linked to a booking form. The client wanted a means to track goal conversion and so Webtrends gave MyHockeyDoctor the means to track this information.
Inetasia Solution:
Inetasia recommended the Optimization Starter Package to promote MyHockeyDoctor. As a new website it was important to establish a firm foundation for a marketing platform for which to build the business on and so Inetasia incorporated On Site Optimization for a Search Engine friendly website.

Inetasia Solutions incorporated Webtrends Analytics, a leading analytics solution with a powerful tracking capability, which has enabled the client to learn insightful visitor behavior.
Objectives & Technical Summary
Web marketing Present MyHockeyDoctor as a modern, innovative online shopping store for hockey equipment
Web marketing Integrate On Site Optimization to improve presence on Search Engines
Web marketing Accurately Track Unique Visitors
Web marketing Understand Visitor Behavior
 
Web marketing Web marketing
MyHocKeyDoctor
Nature: Web Development
Location: Hong Kong
URL: www.myhockeydoctor.com
Web marketing Web marketing
Web marketing Web marketing
Technologies Applied
Web marketing Adobe Photoshop
Web marketing Webtrends Analytics
Web marketing Adobe Flash
Web marketing PHP
Web marketing HTML
Web marketing Web marketing
 
Web marketing Web marketing
Web marketing
I would just like to thank everyone at Inetasia that was part of the design, planning and implementation of my website. The initial phase I of the of the project was immense in size from images to text to pages.. the accuracy in which it was pulled together was nothing short of amazing.

Grant Phillips - Founder & CEO
MyHockeyDoctor
Web marketing
Web marketing Web marketing
Conclusion

Within months www.myhockeydoctor.com was receiving 100’s of unique visitors per month and many referrals from Google, Yahoo and Bing for well targeted keyphrases. The intuitive navigation, complimented by a great look and feel has generated a high conversion rate for bookings and enquiries.

 

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