| The Square Restaurant |
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| Inetasia Thinks Outside the Box for The Square Restaurant |
| Business Overview |
| The Square restaurant, located at Novotel Nathan Road, Hong Kong, serves delicious Asian and international cuisine favorites, but with a twist Their live cooking stations allow guests to see their food being cooked and interact with the chefs, as their meal is prepared and cooked. The environment is casual and friendly, and dishes focus on fresh, seasonal seafood, meats and vegetables. |
The Challenge
| Hong Kong is one of the gastronomic centers of the world.
There are restaurants on every street corner, so The Square
needed a unique website to showcase their unique dining
experience and to stand out from the crowd.
The Square wanted a chic website with a user-friendly
interface and well presented menus. The booking form
needed to be simple to use, and provide the information
required by the hotel to confirm the reservation. The
reservation system also needed to be easy for the hotel staff to
use, and require little time to confirm bookings online.
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| Inetasia Solution: |
| Inetasia recommended its Microsite Package to promote The
Square at Novotel Nathan Road. The Square's website has 15
pages in English and in Chinese; the design is attractive
and usability is excellent, while providing comprehensive
information.
Inetasia also included a reservation system to handle online
restaurant bookings. The easy-to-use interface allows staff
to block dates, unch and dinner times and customize
messages for website bookings. In addition it also stores customer
information for future marketing activities. |
| Objectives & Technical Summary |
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Present The Square as a modern, innovative restaurant offering world class cuisine |
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Offer an easy online booking tool |
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Provide an easy-to-use reservation system to handle restaurant reservations |
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| Technologies Applied |
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Adobe Photoshop |
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Adobe Illustrator |
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Flash |
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HTML |
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CSS |
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PHP |
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Google Analytics |
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On Site Optimization |
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| Conclusion |
Within one month The Square's website had generated over 1,000 restaurant reservations. The website receives thousands of visitors per month, though it was launched just 4 months ago. The website consistently achieves over 15% goal conversion. |
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