| Inetasia Helps Accor French Polynesia Raise its Profile and Secure Increased Online Bookings. |
| About Accor French Polynesia |
| Accor, the world's largest hotel and tourism group, operates six exclusive French Polynesian resorts under the Sofitel and Novotel brands on the islands of Tahiti, Moorea, Bora Bora and Rangiroa. These properties offer the ultimate in luxurious and romantic accommodation, including a private island. |
| The Challenge |
| Accor French Polynesia had zero presence on the major Search Engines for their recently launched portal at www.accorhotels.pf. Starting from scratch and operating in an extremely competitive market, they wanted to secure higher Search Engine rankings for their portal for targeted keyphrases aimed at high-end vacationers and the honeymoon market. Of particular importance was securing rankings above other luxury resorts in French Polynesia and hotel booking agency websites.
Whilst Search Engine Optimization work was underway, Accor French Polynesia wanted to immediately drive more pre-qualified traffic to their portal by using banner advertising and Pay-Per-Click. Again, this was to be targeted at the high-end travel and vacation markets. The ultimate goal was to acquire more online bookings via the portal. |
| Inetasia's Solution |
| Accor French Polynesia operates in a fiercely competitive market, with many other well-optimized websites trying to gain high rankings for the same keyphrases. Inetasia's Digital Marketing division conducted thorough research into keyphrases to ensure optimization was carried out for those which would drive the most converting traffic. Inetasia then designed and implemented an integrated Digital Marketing campaign that incorporated a balance of on-site and off-site optimization, paid directory listings, online press release submissions and Web 2.0 media syndication.
At the same time, Inetasia implemented a campaign of banner advertising and Pay-Per-Click on luxury travel portals and Google to help generate immediate inline bookings. Inetasia's services included keyphrase analysis and research, banner design, media planning and buying and campaign management. Inetasia also made adjustments to the Accor French Polynesia portal to improve its Google quality score and so reduce the average campaign cost per click.
Inetasia used Webtrends, the world's leading web analytics solution, to track results of all activities. Inetasia also used two of its proprietary tools for Webtrends integration during the campaign. Webtrends SDC tags were inserted into banner ads and PPC text ads using Site Manager Converter, which inserts tags automatically without the need for manual tagging. Ads were served using Site Manager Syndicator, a campaign serving solution fully integrated with Webtrends that allows for automated reporting from impression to conversion. |
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| Digital Marketing, Online Advertising, Pay-Per-Click |
| Nature: |
Digital Marketing, Online Advertising, Pay-Per-Click |
| Location: |
French Polynesia |
| URL: |
www.accorhotels.pf |
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| Key Phrase Positioning |
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| Accor French Polynesia now enjoys significantly higher Search Engine rankings, including numerous high-value keyphrases in the top positions on Google, Yahoo and MSN. Digital Marketing results within the first 5 months included: |
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317%  in listings in the first position. |
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500% in listings in the top 5 positions. |
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138% in listings in the top 10 positions. |
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106% in listings in the top 20 positions. |
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| Technologies and Services Applied |
- Search Engine Registration
- Search Engine Optimization
- Paid Directories
- Press Release Submissions
- Web 2.0 Media Syndication
- Banner Advertising
- Pay-Per-Click
- Site Manager Converter
- Site Manager Syndicator
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