By improving its design and utilizing 'Site Manger', CBRE's website boasts not only a fresh look and feel, but also a user-friendly interface for both visitors and web administrators. Under the SEO platform, Inetasia's expert team conducted keyword analysis and research in comparison with CBRE's main competitors. This identified the most effective keywords to make CBRE's By improving its design and utilizing 'Site Manger', CBRE's website boasts not only a fresh look and feel, but also a user-friendly interface for both visitors and web administrators. Under the SEO platform, Inetasia's expert team conducted keyword analysis and research in comparison with CBRE's main competitors. This identified the most effective keywords to make CBRE's website achieve greater search engine visibility, thus attracting higher traffic.

With Webtrends 7.5's unparalleled web-analytics features - ranging from in-depth content and scenario analysis to audience segmentation - CBRE is able to effectively analyze incoming traffic and proactively respond to analytics results, in order to create the most competitive advantages to its overall operation.

The powerful website management tool, 'Site Manager,' allows CBRE staff to easily and efficiently manage and control the website, modify text and images throughout, as well as update information of each property listing without the need for any programming knowledge. Website visitors, meanwhile, are able to quickly search for property listings using the advanced search technology, and conveniently submit an inquiry or request.

The implementation of the SEO together with a comprehensive link-building campaign has yielded an immediate return. CBRE (Thailand) now boasts high rankings on three major search engines: Google, Yahoo!, and MSN. As a result, the company tripled its web traffic within three months.

With Webtrends 7.5's superior audience segmentation capabilities, CBRE can identify its most profitable visitor segments. Critical for a business operator who markets products and services internationally, Webtrends provides the ability to drill into geographical demographics to understand where the audience logs in from and what clickstream path is on the website, in order to identify specifically what information they want to see. With Webtrends, CBRE can easily see this information in one place, enabling it to understand how viewer interests from multiple locations differ.

CBRE's marketing team now enjoys comprehensive reports and analysis by tracking customer interactions on its website. It can analyze incoming traffic, improve web content, and upgrade its portfolio by enhancing the category of property listings in accordance with the demands of prospects and customers. Webtrends 7.5 also paves the way for future expansion of the company's online initiatives and other marketing efforts