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JerHigh JerHigh
Visitors Barking About JerHigh’s New Pet Food Website
Business Overview
The JerHigh brand was developed in 2004 based on the principle of producing products for pets based on human food standards. JerHigh recognized the importance and value of pets in people’s lives. JerHigh feels animals deserve to enjoy healthy and delicious food prepared to the same standards that are important to people.
The Challenge
The premium pet snack industry is difficult for new players to enter with several large established players, including Pedigree as the market leader. Inetasia's website development team had to meet multiple requirements for JerHigh – the website had to be accessible for Thai and international visitors, as well as providing a forum for displaying their shows and television ads. The website also had to be developed within a short time frame and tight budget.
Inetasia Solution:
Inetasia's web development team created a bilingual website, striking a balance between Thai and international design standards. Flash and AVI movie media helped to create an exciting, multi-sensory and interactive experience on the website.

Inetasia’s digital marketing team optimized the website in order to increase rankings on the major Search Engines. The optimization strategy covered two languages and integrated a B2C (consumer) and B2B (reseller) strategy.

Google Analytics was implemented to measure the effectiveness of the different campaigns and specifically to track goal conversions, bounce rate and geographic visitor tracking.
Objectives & Technical Summary
Web marketing Enhance online visibility
Web marketing Improve online branding
Web marketing Drive high quality visitors to website
Web marketing Increase re-seller base

Both JerHigh and their visitors have been enthusiastic about the presentation and usability of the new website. Hundreds of visitors are coming to the website generating a high ROI on specific visitor and re-seller goal conversions.
 
Web marketing Web marketing
JerHigh
Nature: Website Development
Location: Thailand
URL: www.jerhigh.com
Web marketing Web marketing
Web marketing Web marketing
Technologies Applied
Web marketing HTML/PHP
Web marketing Flash
Web marketing AVI movie media
Web marketing Google Analytics
 
Web marketing Web marketing
Web marketing Web marketing
Results
Web marketing 57% of traffic from search engines and referral websites
Web marketing Average time on website above 5 minutes per visit
Web marketing Low bounce rate
 
Web marketing Web marketing
Web marketing Web marketing
Web marketing
"Inetasia did an amazing job with this, I love everything about the website, the presentation, the graphics and the ease of navigation. Thanks for a lovely website”

Ms Udommas Srisangwan, JerHigh
Web marketing
Web marketing Web marketing
Conclusion
JerHigh enjoys a professional website, receiving hundreds of high quality visitors per day. Visitors spend a high average time on the website with a goal conversion rate above 5%. The platform of combining a usable, well designed and properly optimized website with Google Analytics provides an optimal foundation from which to build JerHigh’s profile and profits.

 

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