Novotel Suvarnabhumi's restaurants, spa and fitness facilities help it stand out from the competition, and Inetasia wanted to draw attention to these advantages within the digital marketing framework. The hotel also needed a means to track the effectiveness of their digital marketing efforts and quantify results.

Inetasia planned a steady, targeted digital marketing and search engine optimization campaign, mixing press release distribution, article marketing and paid directory submissions for both instant results and longevity. Inetasia's multiple paid directory submissions provided strong seed link structure for Novotel Suvarnabhumi.

Multiple e-mail marketing campaigns were integrated into the campaign to complete the solution. Novotel Suvarnabhumi uses it to maintain relationships while promoting their restaurants, spa and fitness facilities and specials. Lastly, Inetasia set up Google Analytics for the hotel, allowing them to directly measure their Internet marketing results.