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Oasis Hong Kong Airlines Oasis Hong Kong
Digital Marketing Campaign
Started in October 2006, Oasis Hong Kong Airlines pioneered a fresh approach to flying. Its raison d'être was simple: making frequent long-haul travel accessible and affordable to all. Oasis Hong Kong Airlines asked Inetasia to help increase website traffic using Digital Marketing and content syndication technques.
The Challenge
Oasis Hong Kong Airlines wanted to attract more visitors and increase online bookings via their website at www.oasishongkong.com. As a central part of their strategy they wanted to secure higher organic Search Engine rankings for targeted keyphrases.
Inetasia Solution:

Inetasia's specialist Digital Marketing team began by conducting a thorough analysis of Oasis Hong Airlines' competition, as well as the most appropriate keyphrases to optimize in order to receive high-quality traffic. Inetasia then conducted on-site optimization, including changes to information architecture and site structure, to ensure that www.oasishongkong.com was fully Search Engine compatible and could be readily indexed by the major Search Engines.

Inetasia implemented its Asian Webtrends Hosted Solution across both the public website and the travel agents Extranet. Inetasia's WebTrends Professional Services team inserted Webtrends SDC tags into all web pages, and set up custom filters and reports to give Oasis Hong Kong Airlines easy access to the most relevant statistics, including campaign ROI by keyphrase, Search Engine and type of seat reserved.

Web marketing Web marketing
Web marketing
Inetasia has been able to achieve excellent results within a short period of time. We are especially pleased with the boost in our rankings for some of the most valuable keyphrases relating to our business. Inetasia's service has been professional and effective.

Michael Wong, Head of Marketing
Oasis Hong Kong Airlines

Web marketing
Web marketing Web marketing
Web marketing Web marketing
Digital Marketing
Digital Marketing, Webtrends
Nature: Digital Marketing,
Web Analytics
Location: Hong Kong
URL: www.oasishongkong.com
Web marketing Web marketing
Web marketing Web marketing
Technologies Applied
Web marketing Search Engine Optimization
Web marketing Paid Directories
Web marketing Press Release Submissions
Web marketing Web 2.0 Media Syndication
Web marketing Asian WebTrends Hosted Solution
Web marketing Monthly Summary Reports
Web marketing Internet Consulting
Web marketing Web marketing
Web marketing Web marketing
Results
Web marketing 317% Web marketing in listings in the first position.
Web marketing 500% Web marketing in listings in the top 5 positions
Web marketing 138% Web marketing in listings in the top 10 positions
Web marketing 106% Web marketing in listings in the top 20 positions
Web marketing Web marketing
Conclusion
Inetasia's Asian Webtrends Hosted Solution provided Oasis Hong Kong Airlines with detailed, drill-down reporting, including geography, referrers, Search Engines and keyphrases. Inetasia's Digital Marketing team was able to increase visibility of the website and improve rankings for many high value keyphrases. Inetasia's Monthly Summary reports include key statistics in an easy-to-understand format, along with analysis and recommendations.

 

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