Inetasia's specialist Digital Marketing team began by conducting a thorough analysis of Oasis Hong Airlines' competition, as well as the most appropriate keyphrases to optimize in order to receive high-quality traffic. Inetasia then conducted on-site optimization, including changes to information architecture and site structure, to ensure that www.oasishongkong.com was fully Search Engine compatible and could be readily indexed by the major Search Engines.
Inetasia implemented its Asian Webtrends Hosted Solution across both the public website and the travel agents Extranet. Inetasia's WebTrends Professional Services team inserted Webtrends SDC tags into all web pages, and set up custom filters and reports to give Oasis Hong Kong Airlines easy access to the most relevant statistics, including campaign ROI by keyphrase, Search Engine and type of seat reserved.
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