| Oasis Hong Kong Airlines |
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| Inetasia helps innovative low-cost carrier
increase website traffic using Digital Marketing
and content syndication technques
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| Business Overview |
| Started in October 2006, Oasis Hong Kong Airlines pioneers a fresh approach to flying. Its raison d'être is simple: making frequent long-haul travel accessible to all.
Oasis Hong Kong Airlines provides not only unbelievable fares but also the opportunity for passengers to customise their flight experience, in either business or economy classes. Oasis Hong Kong Airlines is now flying daily between Hong Kong and London, and on 28 June 2007, it began a 6 times weekly non-stop service between Hong Kong and Vancouver.
Further routes to Europe and North America are being planned in the near future. Oasis Hong Kong Airlines' innovative offering looks set to change the future of long-haul travel to and from Asia. |
| Business Challenge |
| Oasis Hong Kong Airlines wanted to attract more visitors and increase online bookings via their website at www.oasishongkong.com. As a central part of their strategy they wanted to secure higher organic Search Engine rankings for targeted keyphrases. In particular, as a new player in the international air travel industry, they wanted to quickly raise their profile to the same level or higher than other airlines operating on the same routes, which meant securing as many top
search results positions as possible.
Oasis Hong Kong Airlines also required detailed, accurate visitor tracking and analysis for both their public website and for their travel agent Extranet. Of prime importance was the ability to produce custom, drill-down reporting of visitor behaviour, and to track the results of online marketing campaigns and Search Engine Optimization. Armed with this detailed information, Oasis Hong Kong Airlines would be able to confidently optimize their marketing strategies to increase revenues generated online. |
| Solution |
| Inetasia's specialist Digital Marketing team began by conducting a thorough analysis of Oasis Hong Airlines' competitive market, and the most appropriate keyphrases to optimize for to send high-quality traffic. Inetasia then conducted on-site optimization, including changes to information architecture and site structure, to ensure that www.oasishongkong.com was fully Search Engine compatible and could be readily indexed by the major Search Engines.
Each web page was optimized for two of the keyphrases targeted in Inetasia's research. Once this foundation had been laid, Inetasia began an ongoing campaign of off-site optimization, including link-building, online press releases and content syndication via Web 2.0 channels.
Inetasia implemented its Asian WebTrends Hosted Solution across both the public website and the travel agents Extranet. Inetasia's WebTrends Professional Services team inserted WebTrends
SDC tags into all web pages, and set up custom filters and reports to give Oasis Hong Kong Airlines easy access to the most relevant statistics.
Inetasia supplies Oasis Hong Kong Airlines with Monthly Summary Reports, detailing results of Digital Marketing activities and key WebTrends statistics. Inetasia also provides ongoing Internet Consulting to Oasis Hong Kong Airlines, including
interpretation of WebTrends data. |
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| Digital Marketing, WebTrends |
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| Key Phrase Positioning |
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| Oasis Hong Kong Airlines now enjoys significantly higher Search Engine
rankings, including numerous high-value keyphrases in the top positions on Google, Yahoo and MSN. Digital
Marketing results within the first 5
months included:
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317%  in listings in the first position. |
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500% in listings in the top 5 positions. |
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138% in listings in the top 10 positions. |
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106% in listings in the top 20 positions. |
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| Traffic |
| The increase in high rankings for targeted keyphrases has led to Search Engine referrals more than doubling, which has contributed to a significant rise in site traffic. Visitor statistics showed the following increases within the first 5 months: |
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42% increase in visits. |
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28% increase in visitors. |
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83% increase in page views. |
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160% increase in Search Engine referrals. |
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| Technologies and Services Applied |
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Search Engine Registration |
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Search Engine Optimization |
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Paid Directories |
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Press Release Submissions |
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Web 2.0 Media Syndication |
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Asian WebTrends Hosted Solution |
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Monthly Summary Reports |
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Internet Consulting |
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| Conclusion |
| Inetasia's Asian WebTrends Hosted Solution provides Oasis Hong Kong Airlines with detailed, drill-down reporting, including geography, referrers, Search Engines and keyphrases. Inetasia's Monthly Summary reports include key statistics in an easy-to-understand format, along with analysis and
recommendations. |
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