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PULLMAN BANGKOK KINGPOWER Pullman
Digital Marketing Campaign
Pullman King Power Bangkok; Bangkok's latest upscale hotel wanted to promote their brand image and generate an increase in website traffic and online exposure in what is an extremely competitive market.
The Challenge
How do we make the Pullman website stand out from the competition whilst promoting our numerous hotel facilities to increase our Internet presence and significantly increase the number of online room bookings?
Inetasia Solution:

Inetasia used its extensive Digital Marketing expertise and implemented a Search Engine optimization (SEO) program, targeting listings in the first two result pages of major Search Engines.

Inetasia also created a number of press releases and articles for content syndication, which were submitted to various online media channels including PR web and Web 2.0 sites to increase the exposure on the Internet and to provide visibility for the various promotions and services offered by Pullman Bangkok King Power.

A Pay per Click (PPC) campaign was also integrated into InetAsia's approach to support the business objectives of the client. By combining organic SEO as well as a PPC campaign, the presence on the major Search Engines was instant and with the on-going SEO providing longevity to the Digital Marketing strategy. Inetasia came up with very creative ways to deliver higher conversion rates and lower cost per click by monitoring the ad's and keyphrase performance.
Objectives & Technical Summary:
Web marketing Increase size of existing database
Web marketing Enhance brand
Web marketing Leverage existing Accor e-mail database
Web marketing Create an easy to use website for individuals to sign up and refer friends
Web marketing Deploy banner tracking solution
Web marketing Provide path analysis and multiple conversion ratios
Web marketing Create administrative back end to allow individuals to review their results
 
Web marketing Web marketing
Email Marketing
Email Marketing Campaign
Nature: Digital Marketing
Location: Asia Pacific
URL: www.pullmanbangkokkingpower.com
Web marketing Web marketing
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Technologies Applied
Web marketing Press Release Submission
Web marketing Google Analytics
Web marketing Google Ad Words (PPC)
Web marketing Article Syndication
Web marketing Web marketing
Web marketing Web marketing
Results
Web marketing 117,485 views on one press release
Web marketing 68% increase in online bookings
Web marketing 56% increase in new visits to website
Web marketing 335% increase in Search Engine referrals
Web marketing Multiple e-transactions which generated revenue of over USD 70k in 2 months
Web marketing Web marketing
Web marketing Web marketing
Web marketing
InetAsia introduced quality traffic to the Pullman Bangkok King Power website and this was a significant factor in generating revenue to our hotel.

Pierre Thomas - Revenue Manager, Pullman Bangkok King Power
Web marketing
Web marketing Web marketing
Conclusion

A properly executed Digital marketing campaign is an effective way of increasing brand awareness, presence on the Internet and expansion of business.

Bangkok attracts a huge number of tourists and business executives from all over the world, and therefore hotels in the hospitality sector must come up with innovative strategies to separate themselves from their competition.

InetAsia's Digital Marketing team has greatly increased the visibility of Pullman Kingpower Bangkok hotel's website, by achieving a 250% increase in first position listings of major Search Engines (Google, Yahoo, MSN). Of the 59,139 visitors to the website, 37% originated from Search Engines and 21% through referring websites. Over a 2 month period from January to March an impressive increase of 68% in bookings occurred generating revenue of over 70k.

 

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