Pay-Per-Click text ads such as Google AdWords are text advertisements that appear in a prominent location when Internet users search for specific keyphrases. Pay-Per-Click allows you to get immediate exposure on the major Search Engines, and has the added advantage that you only pay when someone clicks your ad. Pay-Per-Click ads are an excellent of way of quickly boosting your Search Engine presence, for example for tactical promotions or whilst organic Search Engine Optimization is in its early stages.

Inetasia provides a full service for clients wishing to run Pay-Per-Click campaigns, including Webtrends integration for quick, accurate ROI calculation. Pay-Per-Click can be part of a multi-component campaign or a standalone service.

Keyphrase Analysis, Research and Selection

Inetasia will ensure that your website is optimized for the most appropriate keyphrases to increase traffic and boost conversion rates by driving more pre-qualified visitors. This includes:

• Website Copy Review - To identify relevant keywords and keyphrases.
• Synonyms & Related Words - E.g. "Sydney accommodation" as well as "Sydney hotel".
• Keyphrase Analysis - How frequently relevant keyphrases are used in searches.
• Keyphrase Prioritization - To ensure optimal conversion ratio.

Text Ad Copywriting

Writing good text ads is part art and part science. Text ads need to be succinct, informative and compelling if they are to attract quality clicks. But they also have to obey certain rules. Pay-Per-Click channels such as Google AdWords have strict criteria for accepting ads, including specific character counts. Inetasia provides expert copywriting by native English speakers to create text ads that will both meet the campaign goals and satisfy the rules of the media channels used in the campaign.

Landing Page Consulting

A good landing page is essential to any Pay-Per-Click campaign. Once a visitor has clicked a text ad, it is up to the landing page to lead them through to conversion. Inetasia provides consulting and advice on landing page design and content to help maximize conversions.

Site Manager Syndicator

Inetasia uses Webtrends, the world's leading web analytics solution, to track the results of Pay-Per-Click campaigns. Site Manager Syndicator, Inetasia's proprietary campaign serving solution, allows for full Webtrends integration, giving accurate, detailed reporting from click to conversion. With Site Manager Syndicator and Webtrends it is possible to quickly assess which ads and keyphrases send the most conversions, and adjust the campaign accordingly to maximize ROI.

Media Buying and Campaign Management

Inetasia handles media buying and ad placement. Inetasia monitors campaigns closely, and typically reserve a portion of the campaign budget to allocate to the best performing ads, keyphrases and channels. Inetasia also monitors keyphrase cost per click, which can change during the course of a campaign. If necessary, Inetasia makes adjustments to landing pages and site architecture to improve Search Engine quality scores, which have an effect on cost per click - the better the quality score, the lower the average cost per click.

Reporting

Inetasia delivers weekly summary reports during a campaign, and a detailed end-of-campaign report once all ads have run.

Key Benefits

• Immediate Search Engine presence for targeted keyphrases.
• Immediate increase in pre-qualified website traffic.
• Webtrends integration for fast ROI calculation