Quality Over Quantity With Corporate Websites
By Gregory Smyth
So many things in life are more about their quality than quantity. It is under this principle that haute couture French restaurants serve tiny plates of food, that dark chocolate comes in such tiny bars, and that children still love their parents more than childcare workers, even when their parents work full time. The maxim holds true with web marketing strategies and internet marketing in general - more is not always better. The ban on keyword stuffing is a recent example, but the idea should permeate every aspect of your corporate website design, in order to increase your search engine rankings as much as possible.
It seems that many corporations fear deleting information from their website, just in case it is needed one day. This trepidation about letting go of information may actually be driving customers away - leading internet consulting experts and online marketing agencies see customers driven away time after time by websites that have too much information in them. Websites should be simplified and relevant, otherwise the risk is that the customers that arrive at your website will be driven to a competitor through frustration with not being able to find the information they want. Even worse is the inclusion of content that doesn't need to be there. Many companies believe that the inclusion of extra content with the relevant keywords will help increase their search engine ranking. While you may earn more click-throughs to your website, it is also highly likely that customers will leave without purchasing or finding the information they need, as they become frustrated with the website's cumbersomeness.
There are other ways to beef up the amount of keyword-focused content on the web that is associated with your website, without actually including this content on your site. Press release distribution services are one way to do this, article distribution and article marketing are other easy ways. Ask your Thailand internet consulting service or Thailand SEO expert for further information on how these web marketing strategies could be applied to your company.
The way your website is built is also infinitely more important than having 'plenty' of content on your website pages. Building your website with CSS can be a good complement to pr distribution services and article marketing for internet marketing. Building a website using CSS, or converting an existing one to a CSS based layout, can reduce your bandwidth usage and save money on hosting, as well as helping your pages load quicker for customers. However, it can also help increase your search engine ranking, by streamlining the page code and making it easier to have the code indexed.