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AirBridge

Airbridge is a universal attribution measurement solution featuring incrementality and helping brands measure true marketing effectiveness across web and mobile.

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About Airbridge

Airbridge is a powerful attribution and analytics platform that helps businesses understand the true impact of their advertising and marketing campaigns on user conversions. Unlike traditional last-touch attribution models, which only scratch the surface of user behavior, Airbridge provides a comprehensive understanding of user paths and conversion drivers.

With Airbridge, you can easily collect and analyze data from both web and app platforms on a single dashboard. This eliminates the need for separate solutions for each platform, streamlining your data management and analysis processes. Airbridge also tracks all user paths from web-to-app and app-to-app, giving you a complete view of user behavior across all touchpoints.

Key Features of Airbridge

  • Deep Linking & Deferred Deep Linking: Deliver users to specific in-app content seamlessly, even if they need to install the app first. This feature is essential for maximizing conversion rates in retargeting campaigns
  • Privacy-Centric Measurement: Airbridge is fully equipped for the post-cookie era, supporting iOS SKAdNetwork (SKAN) and Google’s Privacy Sandbox on Android to ensure accurate measurement without compromising user privacy.
  • Fraud Protection: Customizable detection parameters and validation rules identify and remove fraudulent traffic, ensuring your ROAS (Return on Ad Spend) is calculated on genuine user data.
  • Data Export & Integration: Easily export granular data via the Raw Data Export feature, or integrate directly with cloud warehousing platforms like AWS S3, Google Cloud Platform (GCP), and MS Azure for advanced BI analysis. This gives you complete control over your data and allows you to use it to drive informed decision making.
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Why Choose Airbridge?

Airbridge enables businesses to understand the true impact of their marketing and advertising campaigns on user behavior, providing them with the insights they need to make informed decisions that drive growth and acquisition. With its powerful features and integrations, Airbridge is a valuable tool for any business looking to optimize their marketing and advertising efforts for maximum impact.

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Inetasia's partnership with Airbridge

Inetasia is an official Airbridge partner, working to deliver solutions to South East Asia customers in need of MMP and mobile attribution solutions.

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Inetasia is an official Airbridge partner, working to deliver solutions to South East Asia customers in need of MMP and mobile attribution solutions.
Contact Us Today!
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