Bank Islam Deepens Its Digital Marketing Transformation with Strategic Expansion of Airbridge, Powered by InetAsia
Kuala Lumpur, Malaysia – 5 May 2025 – Bank Islam Malaysia Berhad has significantly expanded its investment in digital marketing analytics through a new, larger-scale deployment of Airbridge, supported by InetAsia Solutions. Building on a successful initial integration, this expanded collaboration marks a major commitment by Bank Islam to becoming a leader in data-driven marketing across Southeast Asia.
This enhanced partnership represents a substantial increase in scope and value compared to previous phases, underlining Bank Islam’s confidence in Airbridge’s capabilities and InetAsia’s strategic expertise. The new agreement will deepen the use of Airbridge’s cross-channel attribution technology, empowering Bank Islam to track customer journeys with greater accuracy, optimize campaign performance, and deliver hyper-personalized marketing experiences.
“We are proud to extend our partnership with Bank Islam into a larger, more advanced phase,” said Gregory Smyth, CEO of InetAsia Solutions. “This new deal reflects our shared commitment to unlocking digital growth through intelligent data and best-in-class marketing technology. The expanded Airbridge implementation will allow Bank Islam to gain deeper visibility into the performance of its customer acquisition and engagement strategies across all digital touchpoints.”
With this larger-scale deployment, InetAsia will provide an expanded suite of support services including strategic consultation, advanced implementation, and dedicated analytics integration across marketing, product, and technology teams. The deal also ensures seamless scalability and technical support as Bank Islam grows its digital footprint.
About Bank Islam Malaysia Berhad
Bank Islam Malaysia Berhad, established in 1983, is the first Shariah-based banking institution in Malaysia and Southeast Asia. Committed to the principles of Islamic banking, Bank Islam focuses on the sustainable development of Islamic financial solutions, community enrichment, and innovation within the financial sector. With over 140 branches nationwide, Bank Islam continues to enhance its banking practices and services to meet the evolving needs of its customers.
About Inetasia
Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.
Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more
For More Information: please contact Gregory Smyth, CEO [email protected]
