Bank Islam Renews Amplitude Analytics Partnership with InetAsia for 2026–2027
Kuala Lumpur, Malaysia – 15 December 2025 – Bank Islam Malaysia has renewed and expanded its Amplitude Analytics contract with InetAsia for another 2 years, reaffirming its commitment to leveraging advanced digital analytics to enhance customer experience and data-driven decision making.
Through the renewed partnership, InetAsia will continue to provide implementation support, analytics optimisation, and strategic guidance for Bank Islam’s Amplitude Analytics platform. The collaboration focuses on strengthening user journey analysis, improving digital product performance, and enabling Bank Islam’s teams to gain deeper insights into customer behaviour across its digital channels.
By continuing to invest in advanced analytics capabilities, Bank Islam aims to further enhance its digital banking experience, optimise engagement across key touchpoints, and support continuous improvement initiatives aligned with its digital transformation roadmap.
“We are proud to continue our partnership with Bank Islam and to support their ongoing efforts in using analytics to drive meaningful digital experiences and business outcomes,” said Gregory Smyth, CEO of InetAsia.
About Bank Islam Malaysia Berhad
Bank Islam Malaysia Berhad, established in 1983, is the first Shariah-based banking institution in Malaysia and Southeast Asia. Committed to the principles of Islamic banking, Bank Islam focuses on the sustainable development of Islamic financial solutions, community enrichment, and innovation within the financial sector. With over 140 branches nationwide, Bank Islam continues to enhance its banking practices and services to meet the evolving needs of its customers.
About Inetasia
Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.
Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more
For More Information: please contact Gregory Smyth, CEO [email protected]
