It’s easy to demonstrate value from a new toaster or a more efficient television. With intangible services like search engine optimization, it becomes a little harder! Today, we check out 10 SEO metrics and methods you can use to assess…
By Gregory Smyth Understanding Mobile SEO in a Mobile-First World Mobile is no longer just a trend. It’s the starting point for how people experience the internet. Search engines like Google now index content with a mobile-first approach. For many…
By Gregory Smyth The terms white hat and black hat within SEO are often not as clear-cut as they might seem. Tactics that were once perfectly acceptable are now penalized, and the boundaries continue to shift as algorithms evolve. Today,…
By Gregory Smyth Most savvy business owners are now aware of the need to track and assess the return on investment of internet marketing and search engine optimization initiatives, and may have web analytics tools in place to do so…
What Are Hero Shots in Website Design? Hero shots are a graphical representation of your web page’s reason for existence – the product or service that you are selling. The name sounds odd, but it is not just a cute…
By Gregory Smyth Why Form Design Matters The majority of digital marketing approaches are about sending prospects all the way till the moment of conversion, at which they submit a form and hope the rest will take care of itself…
By Gregory Smyth Millions are spent annually by companies on market studies, analytics, and creative strategy to fine-tune customer behavior. But what seems so straightforward when you’re the customer on a website becomes less visible when you’re the marketer developing…
By Gregory Smyth Typography’s Role in Conversions Though there’s a lot of focus placed on broad site architecture and content strategy, typography does not receive that same focus. Yet type choices have a material effect on profitability as well as…
By Gregory Smyth Marketing teams and website designers spend a tremendous amount of time and effort getting people to convert. Good campaigns, good ad copy, correctly targeted products, and well-thought-out SEO strategies often take months to develop. All that hard…
By Gregory Smyth Why Landing Pages Matter Landing pages are typically the first point of interaction for customers who click on ads, social ads, or search ads. They’re designed with only one thing in mind, which is to direct visitors…