By Gregory Smyth White space is crucial for the website design that converts because it improves readability, user experience, and a professional and elegant feel by creating visual breathing room that elevates focus while also directing user focus towards areas…
By Gregory Smyth What Are Hero Shots in Website Design? Hero shots are a graphical representation of your web page’s reason for existence – the product or service that you are selling. The name sounds odd, but it is not…
By Gregory Smyth The Role of Color in Website Design Color is one of the most primal elements of a website’s look, but unfortunately, it is also one of the elements that is chosen most on an ad-hoc basis. The…
By Gregory Smyth Common Errors on Landing Pages The tight production schedules and many different variations of landing pages often mean they cause you more trouble than any other page on your website. However tempting it may be to simply…
By Gregory Smyth Monitoring Performance After Launch If you’ve created a robust pay-per-click campaign, there will be an immediate spike in traffic, customers, and conversions upon launching. However, after that initial surge dies down, the real challenge starts. In order…
By Gregory Smyth Why Ad Copy Matters in Paid Search Marketing Most of the mechanics of paid search engine marketing are beneath the consumers’ radars. Your prospects do not care that you paid for Google ads, which keywords you chose…
By Gregory Smyth Testing is a critical part of the website design process. Unfortunately, it is still one of the most neglected activities in 2025. Many companies continue to go with their gut instincts, or with what works for them…
By Gregory Smyth Ninety-nine percent of the process of internet marketing and search engine optimization is to build sales and is focused on the pre-conversion process of stating your message clearly and attractively, so that qualified prospects decide to buy…
It’s very easy to get lost in the details of a paid search campaign. Marketers have been known to feel befuddled when performance is not meeting expectations or if bidding patterns are moving in unexpected ways. That’s why it’s so…
By Gregory Smyth Preparing the Groundwork Before Selecting Keywords Most advertisers view keyword selection as the initial step of a PPC campaign. The reality is that there is prep work that precedes that. You need to determine your main and…