By Gregory Smyth Knowing your customer and selling the product’s benefit and not the product itself to the customer are basic marketing rules. Not many people care about the streamlining of a vacuum cleaner bag, but there are plenty of…
By Gregory Smyth Most businesses depend on the necessity to rank higher in Google search as the basis for search marketing campaigns. Customers can be overseas, geographically distant, or located in highly competitive markets where search engine optimization (SEO) is…
By Gregory Smyth Paid search advertising or pay-per-click (PPC) is still a huge channel of digital marketing. It has an extremely high return on investment, but people still have more faith in organic listings than sponsored links. Expenses can get…
By Gregory Smyth Pay-per-click (PPC) campaigns are too commonly regarded as “easy-peasy” search engine advertising, usually because companies attempt to do it themselves without professional assistance and proper goal setting. Due to that, PPC has sometimes not gotten the credit…
By Gregory Smyth The transition to interactive, user-centric sites has transformed the internet and the very fabric of doing business, and the use of analytics tools also evolve along with it. Consumers now increasingly purchase products from marketplaces such as…
By Wolfgang Jaegel and Gregory Smyth The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective…
By Wolfgang Jaegel and Gregory Smyth If you haven’t read Part I of our series on the don’ts of SEO, please go to Part I here Cloaking in SEO and Why It Violates Google’s Webmaster Guidelines Cloaking, also known as…
By Wolfgang Jaegel and Gregory Smyth Author’s note: Please note that we neither encourage nor endorse nor suggest the use of any of the techniques discussed in this article. What we can tell you is that we do not use…
By Wolfgang Jaegel and Gregory Smyth There are many reasons for webmasters to submit their websites to various quality web directories populating the internet. The positives of having your website listed in a popular directory have been discussed on a…
By Wolfgang Jaegel and Gregory Smyth Most searches on major search engines such as Google will call up two types of search results: organic search and paid search (also known as pay per click or PPC). Paid search results (Ads)…