By Wolfgang Jaegel and Gregory Smyth There are many SEO myths and rumors, and an abundance of search engine information, much of it contradictory. Some SEO myths are based upon techniques that were effective years ago but definitely no longer…
By Wolfgang Jaegel and Gregory Smyth Campaign landing pages have to achieve a lot of things. They need to immediately grab — and hold — the visitor’s attention, reinforce the campaign message or offer, direct visitors into appropriate conversion scenarios…
By Wolfgang Jaegel and Gregory Smyth In the first part of this article I discussed on-site optimization, also known as Search Engine Registration (SER). On-site optimization is the essential foundation of any digital marketing campaign. Once it is sufficiently underway,…
By Wolfgang Jaegel and Gregory Smyth Let’s get the bad news out of the way first: there is no quick fix for getting higher search engine rankings and there’s no magic bullet that will propel your website to the first…
By Wolfgang Jaegel and Gregory Smyth Of all the internet buzzwords, Web 2.0 seems to have recently gained the most prominence. But what is Web 2.0? This article will try to answer that question and to provide an overview of…
By Gregory Smyth I once read that the average person living in a modern industrialized society is exposed to as many different pieces of information in a single day as a person living 100 years ago would have seen in…
By Wolfgang Jaegel and Gregory Smyth Search Engine Optimization (SEO) is becoming increasingly important in online marketing. Search Engine Optimization covers a wide range of activities, all of which share a common goal: increasing an organization’s online return on investment…
By Gregory Smyth The history of digital marketing is much like that of the evolution of predator and prey on the African savannahs. If we imagine search engines as antelope herbivores grazing the vast plains of the internet, then SEO…