Inetasia Signs Deal For Website Analytics That Deutsche Can 'Take to the Bank'
Bangkok, March 31st 2009
Deutsche Bank, as an international financial institution, has plenty of competition. Inetasia has been providing the global bank with indispensable website business intelligence from Webtrends; the information has become so important to Deutsche Bank that they recently signed a renewal contract.
Inetasia, a leading Asia-based independent Internet consultancy, has been providing the Webtrends analytics package to Deutsche Bank for some time now, and the news-events recently renewed the contract in order to continue monitoring visitor engagement and experience on their site.
"Inetasia is the licensed distributor for the software for South East Asia, including Hong Kong and China, and can offer Deutsche Bank a regional perspective on visitor information, as well as comprehensive statistics and analysis", said Gregory Smyth, CEO of Inetasia.
"Not only has Webtrends been enabling Deutsche Bank to see how visitors use the website, but also to assess the effectiveness of their marketing and measure the ROI of various initiatives", Mr. Smyth continued.
"Deutsche Bank's Webtrends analysis has obviously become an important business tool. Most of our clients find that once they have the information, it becomes an integral part of their operations ", Mr. Smyth finished.
Deutsche Bank uses Webtrends 8.5, the latest version, for visitor tracking. In addition to website navigational maps, revisit information, IP addresses, country and system information, the new version provides enhanced reporting facilities and more detailed results for queries.
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO