Voice of American Business in China Now Able to Interpret Customer's Website Traffic with Inetasia's WMS Platform

Shanghai, China, November, 2009

AmCham Shanghai is the first mainland Chinese news-events to adopt the new Webtrends/Inetasia web analytics managed service (WMS) model. The 'Voice of American Business in China' has now changed over to the internet marketing consultancy's Webtrends Managed Service platform, launched earlier this month.

Veli-Antti Ruismäki of AmCham Shanghai, said that the upgrade was necessary as their business evolved: "We decided to upgrade to WebTrends Managed Service (WMS) from Google Analytics due to additional product features that allowed us to generate the custom reports we needed as well as monitor the effectiveness of our website content. The entitlement included ongoing support from Inetasia which allowed us to expand our reporting requirements as our business evolved whilst maintaining the same total cost of ownership".

Inetasia has been distributing the Webtrends product in Asia for several years, and has gained extensive expertise in the product in that time. The WMS platform leverages this expertise for the customer, reducing multiple web analytics related costs to a monthly management fee and implementation of report recommendations.

Key benefits of the Webtrends Managed Service (WMS) platform include:

Use of 'gold standard' web analytics product, Webtrends Zero software and hardware cost Simple implementation Improved data accuracy using cross domain first-party cookies Streamlining business practices - fewer resources and unexpected cost spikes are encountered with the WMS platform.

Gregory Smyth, CEO of Inetasia, noted that "This is our first Webtrends deal in mainland China, and AmCham has quickly recognized our expertise with this website analytics platform. AmCham's positive experience should help other Shanghai multinationals recognize the benefits of Webtrends business intelligence, and the ease of the managed service platform".

Inetasia implemented the Webtrends Managed Service platform, as well as performing custom path analysis and creating custom content groups and sub-groups for AmCham Shanghai.

Inetasia is offering a free one-week trial of the Webtrends Managed Service to interested companies across Asia. Managers can sign up for a free trial at www.webtrendsmanagedservice.com

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
[email protected]