November 2017 - Oracle & Inetasia Empower APAC Marketers with Customer Insights

Inetasia, leading digital measurement internet consultancy in the Asia-Pacific region, has announced a new partnership with Oracle Marketing Cloud (OMC) APAC, specifically with data analytics platform Oracle Infinity. The partnership will see Inetasia help bring Oracle Infinity to market in the APAC region, with Inetasia using its wealth of experience and knowledge related to the Infinity platform.

Earlier in 2017, Oracle acquired the Infinity platform from Webtrends. Oracle Infinity is now part of the Oracle Marketing Cloud, with the digital analytics platform helping to optimize marketing efforts across all digital platforms. Oracle Infinity transforms digital information into practical and actionable solutions, helping digital marketers best optimize customer experiences.

A long-time official partner of Webtrends and distributer of the Analytics platform throughout the Asia-Pacific region, Inetasia has developed a strong client base who rely on the platform to help digital marketers better understand their data -- and customers. The new partnership between Inetasia and OMC APAC will see the two companies work together to help market and grow the Oracle Infinity product throughout the region.

“Inetasia is excited to be a partner of Oracle Marketing Cloud and to work with Oracle Infinity in the Asia-Pacific region,” Inetasia CEO Gregory Smyth said. “Our experience with the Infinity platform makes Inetasia perfectly positioned to help Oracle Infinity grow throughout the region and we believe this solution will help provide marketers with a complete picture on how their customers interact.”

The partnership marks one of several new collaborations for Inetasia, including working with enterprise tag management system Tealium, as well as digital end-to-end solution Campaign Sherpa, which was developed in-house by the Inetasia team.

About Inetasia

Inetasia provides enterprise digital solutions that integrate, measure and quantify online initiatives for our clients.  Founded in 2001, Inetasia has a rich history as one of Asia's early Internet solutions providers. As official Tealium, Oracle and Webtrends partners in Asia, Inetasia is a leader in the ever-evolving digital measurement landscape encompassing mobile, social, and web.  Our professional services experts offer a range of products and solutions that have helped many of Asia's top enterprises optimize their digital marketing efforts in a multichannel digital world.  Inetasia’s Asia-Pacific headquarters are located in Hong Kong with multilingual digital measurement expertise, account managers and technical support engineers located in key Asian locations.

Inetasia staff have a deep understanding of challenges marketers face today, along with in-depth knowledge of analytics and tag management strategies to overcome them. Inetasia staff provide local, multi-lingual support and a proven track record of success in helping some of the most recognized and respected organizations and brands across Asia achieve their goals. Our flagship clients include Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Oceanwide Financial, iFast Financial, Global Sources, Thai Airways International, Minor International, GCP Hospitality, Asian Development Bank, Six Senses, Bosch China, China Light and Power, and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit www.oracle.com.