January 2018 – HKTDC Conquers Customer Data with Inetasia and Tealium

Leading Asian digital measurement and internet consultancy Inetasia has announced a partnership with the Hong Kong Trade Development Council (HKTDC) to help the organization drive marketing efforts through consolidation and improved control of their customer data and MarTech vendors across all connected devices. TealiumIQ, one of the pillars of the Tealium suite, will empower the HKTDC team to improve efficiency, speed time to market, and enhance security.

Inetasia is an official value-added reseller of Tealium, a leading enterprise tag management system. With a deep knowledge and understanding of the Tealium solution, Inetasia helps its clients solve big data challenges with effective, easy-to-implement tag management.

“The problem of too many tags means there is too much data that is not being analyzed in a systematic and a unified way,” Inetasia CEO Gregory Smyth said. “By implementing a solution like Tealium, organizations are able to save on engineering time, while empowering digital marketers to manage tags effectively with real, measurable returns.”

The HKTDC helps connect Hong Kong businesses and small and medium-sized enterprises (SMEs) with partners and clients around the world. Each year, the HKTDC organizes a number of events, including more than 320 trade fairs and promotional activities and 590 networking and outreach events, while receiving more than 650 trade missions. With a focus on helping to provide new opportunities for Hong Kong SMEs and to market Hong Kong’s business advantages, it is essential to optimize big data to best understand customers and customer interactions.

Tealium helps to reduce the complexity of different tags, while to optimize both IT and marketing resources. Fast and efficient, with an easy-to-use interface, Tealium helps solve the data challenge and allows marketers to optimize customer experiences

Founded in 2001, Inetasia has a wealth of digital measurement experience and provides organizations with the tools and expertise they need to receive actionable data with a real return on investment.

About Inetasia

Inetasia provides enterprise digital solutions that integrate, measure and quantify online initiatives for our clients.  Founded in 2001, Inetasia has a rich history as one of Asia's early Internet solutions providers. As official Tealium, Oracle and Webtrends partners in Asia, Inetasia is a leader in the ever-evolving digital measurement landscape encompassing mobile, social, and web.  Our professional services experts offer a range of products and solutions that have helped many of Asia's top enterprises optimize their digital marketing efforts in a multichannel digital world.  Inetasia’s Asia-Pacific headquarters are located in Hong Kong with multilingual digital measurement expertise, account managers and technical support engineers located in key Asian locations.

netasia staff have a deep understanding of challenges marketers face today, along with in-depth knowledge of analytics and tag management strategies to overcome them. Inetasia staff provide local, multi-lingual support and a proven track record of success in helping some of the most recognized and respected organizations and brands across Asia achieve their goals. Our flagship clients include Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Oceanwide Financial, iFast Financial, Global Sources, Thai Airways International, Minor International, GCP Hospitality, Asian Development Bank, Six Senses, Bosch China, China Light and Power, and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices.  With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.