February 2018 – Inetasia Thrilled to Enhance Customer Experience for GCP Hospitality

Leading Asian digital measurement and internet consultancy Inetasia has announced a new partnership with GCP Hospitality to help the organization manage its big data challenges. With GCP Hospitality managing more than 25 hotels and serviced apartments around the world, the experienced hospitality group was looking for a solution to optimize customer experiences and interactions. Inetasia powers the implementation of market-leading customer data solution Tealium, to ensure that GCP Hospitality can best understand and analyze its data across all of its digital properties.

As an industry leader in asset management, hotel management, business development and design and branding and with an inventory of more than 4,500 rooms around the world, unified tag management is essential to best capture customer engagement. In Tealium, organizations receive a solution that is powered by the data layer, meaning there is a centralized data source that is independent of site structure and data can be controlled, maintained and validated. The Tealium solution is easy to use by digital marketers, optimizing IT resources, while ensuring that data definitions are unified across all digital assets and customer interactions.

“It’s a pleasure for Inetasia to provide GCP Hospitality with a solution to optimize the management of their marketing technologies, improve efficiency, and better understand customer data,” Inetasia CEO Gregory Smyth said. “Our expertise in digital measurement means that we can help resolve data challenges in a systematic and holistic way, while providing solutions that lead to real actionable data and can power stronger customer interactions.”

Founded in 2001, Inetasia is an official value-added reseller of Tealium in the Asia-Pacific region. As one of the region’s earliest internet consultancies, Inetasia has a wealth of experience and expertise in digital measurement and analytics and offers clients customizable solutions to help resolve data challenges, which leads to better and more profitable customer interactions.

About Inetasia

Inetasia provides enterprise digital solutions that integrate, measure and quantify online initiatives for our clients.  Founded in 2001, Inetasia has a rich history as one of Asia's early Internet solutions providers. As official Tealium, Oracle and Webtrends partners in Asia, Inetasia is a leader in the ever-evolving digital measurement landscape encompassing mobile, social, and web.  Our professional services experts offer a range of products and solutions that have helped many of Asia's top enterprises optimize their digital marketing efforts in a multichannel digital world.  Inetasia’s Asia-Pacific headquarters are located in Hong Kong with multilingual digital measurement expertise, account managers and technical support engineers located in key Asian locations.

netasia staff have a deep understanding of challenges marketers face today, along with in-depth knowledge of analytics and tag management strategies to overcome them. Inetasia staff provide local, multi-lingual support and a proven track record of success in helping some of the most recognized and respected organizations and brands across Asia achieve their goals. Our flagship clients include Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Oceanwide Financial, iFast Financial, Global Sources, Thai Airways International, Minor International, GCP Hospitality, Asian Development Bank, Six Senses, Bosch China, China Light and Power, and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices.  With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.