Prudential Singapore Campaign Sherpa certified

Hong Kong, July 8 2020 - Inetasia would like to extend congratulations to the members from the Prudential Singapore Marketing and Branding teams, who became Campaign Sherpa certified following a Campaign Sherpa workshop with Inetasia.

Prudential Singapore offers a range of life insurance and other protection plans for families at all stages of life. They have current customers on insurance and wealth plans and look to acquire new customers for these plans. Campaign sherpa optimizes the website to generate high quality leads via Search Engines and improves conversion rates on product enquiries and contact forms to help drive quality leads for agents.

Campaign Sherpa’s ease of use and performance auditing features allowed the Prudential Singapore team to uncover issues that impacted website performance and Search Engine rankings generating actionable insights and data-driven marketing decisions. Campaign Sherpa comes with an enhanced learning library, complete with targeted training that boosts employee skill base across Search Engine Optimization (SEO), Website Performance and User Experience. Campaign Sherpa training also improved KPIs across digital teams.

The workshop covers topics such as improving SEO to increase Search Engine rankings and high value organic traffic, enhancing user experience to increase conversion rate, as well as a Live Q&A, Roadmap, and product support discussion. Staff that successfully complete the workshop receive certifications that are added to LinkedIn.

We are always impressed with the level of dedication Prudential Singapore shows to improve their digital marketing efforts – it was a pleasure to transfer SEO knowledge to the team.

- Whitney Olsen, Optimization Director, Inetasia

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Prudential Singapore

Prudential Assurance Company Singapore, an indirect wholly-owned subsidiary of Prudential plc, is one of Singapore’s leading life insurance companies. We are one of the market leaders in protection, savings and investment-linked plans, with S$49.3 billion funds under management as at 31 December 2020. In testament to our financial strength, we have an ‘AA-’ financial strength rating from leading credit rating agency Standard & Poor’s.

We have been serving the financial needs of Singapore for 90 years, delivering a suite of product offerings and professional advisory through our network of more than 5,000 financial consultants and our bank partners.

Our corporate and small and medium sized enterprise clients benefit from our specialised enterprise business solutions. We also offer a dedicated advice and service-led offering, Opus by Prudential, to our High Net Worth customers.

We care about our close to 1 million customers and are committed to helping them live well for longer by taking care of their health and wealth needs. Our 1,200 employees make it their goal to create the best customer experiences and to help people get the most out of life.