Campaign Sherpa lays ground work to build organic traffic for Mapei Hong Kong

Hong Kong, September 9 2020 – Mapei, the world’s leader in the production of adhesives, sealants and chemical products for the building industry, has partnered with Inetasia to drive organic lead generation growth for their operation in Hong Kong.

Headquartered in Milan, Mapei already has a strong global presence and aims to establish their business worldwide. With a number of products available for the construction industry and strong competition in Hong Kong, Mapei needed a local partner that could help bolster high value search engine rankings. Mapei adopted the Campaign Sherpa solution to drive a local digital strategy consisting of increasing product presence on search engines for highly competitive long tail keyphrases.

“Mapei is a global leader in the building industry, and we are looking forward to supporting their strategy here in Asia. We are positioned well with over 20 years experience in Asia and a knowledge and expertise in a variety of industries to align with Mapei’s initiatives.”

- Gregory Smyth, CEO, Inetasia Solutions

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Mapei

Mapei has over 80 years of experience, and the leadership is based on know-how that is second to none. A formidable team that thrives on challenges, quality in construction work is what makes the difference and is why they are the world leader in the production of adhesives, sealants and chemical products for the building industry. Mapei is a family-run business founded in Italy, which, led by Squinzi family, has become a leading player in the building industry operating worldwide. From the foundations to the rooftop, they meet the needs of all their clients with the most comprehensive offer in the world of products for the building sector. They are committed to using the best raw materials and employing the most qualified personnel so they can always offer the best product possible.