Prudential Malaysia Campaign Sherpa certified

Hong Kong, November 11 2020 – Inetasia would like to extend congratulations to the Branding & Digital Marketing teams at Prudential Assurance Malaysia Berhad and the Prudential BSN Teams for successfully completing both Campaign Sherpa certification exams following Inetasia’s Search Engine Optimization (SEO) & Website Performance Auditing Workshop.

Campaign Sherpa’s ease of use and performance auditing features allowed the Prudential Malaysian teams to uncover issues that impacted website performance and Search Engine rankings generating actionable insights and data-driven marketing decisions. Campaign Sherpa comes with an enhanced learning library, complete with targeted training that boosts employee skill base across SEO, Website Performance and User Experience. Campaign Sherpa training also improved KPIs across digital teams.

The workshop covered topics such as Improving SEO to increase Search Engine rankings and high value organic traffic, Enhancing User Experience to increase conversion rate, as well as a Live Q&A, Roadmap, and product support discussion. Staff that successfully complete the workshop receive certifications that are added to LinkedIn.

The Prudential Assurance Malaysia Berhad and the Prudential BSN Team were extremely pleasant to work with – very engaged, attentive, and enthusiastic during the workshop. We look forward to the next one with them!

- Whitney Olsen, Optimization Director, Inetasia

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Prudential Assurance Malaysia Berhad (PAMB)

Prudential Assurance Malaysia Berhad (PAMB) is a leading and innovative insurer, serving the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its branches, agency force and bancassurance distribution partners network nationwide.

Its purpose is to help people get the most out of life by making healthcare affordable and accessible, protecting people’s wealth and growing their assets, and empowering its customers to save for their goals.

PAMB was established in Malaysia in 1924 and is a subsidiary of Prudential plc, which was founded in London in 1848. Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa.

Established in 2006 through the licence awarded by the Central Bank of Malaysia, PruBSN today is the country's leading Takaful operator who provides financial security to the Malaysian population and their families.

About Prudential - PruBSN

Premised on the concept of ta`awun (co-operation and mutual assistance), PruBSN offers a wide and growing range of family takaful products, covering life and medical protection, savings, education and corporate, all of which are governed by the requirements of shariah law.

Today, PruBSN has over 17,000 Takaful Agents who serve the evolving health and protection needs of more than 1,000,000 Malaysians and their families. Driving on our ‘Takaful For All. For Life’ proposition, we strive to build a strong and lasting impact to help develop Malaysia through protection of wealth and investment in capital markets, while realising our vision of being the first choice takaful provider for our people and communities.

Such rapid growth is a direct result of our customer-centric approach, multi-distribution channel strategy, innovative solutions and technological leadership.