CPF farming new leads with best-of-breed technology stack

Bangkok, January 27 2021 – Charoen Pokphand Foods (CPF), the world’s largest producer of feed and shrimp, continues to expand the adoption of Inetasia’s best-of-breed technology stack with the implementation of Amplitude. With alignment from senior leadership, CPF has undertaken a digital transformation mission across the entire organization. CPF has adopted a vision to become a technology and data driven company in a short period of time. As a result, CPF is adopting the world class marketing technology solutions within Inetasia’s integrated technology stack.

"For our business group, we are moving very much into e-commerce, data-driven and technology-driven… We cannot run it in the same way we used to. We have to make sure that it’s going to the omni-channels, O2Os. It has to become e-commerce-driven as well as you know retail- and real estate-driven."

- CPF CEO K Supachai Chearavanont on the digital transformation of CPF

CPF’s expansion of the best-of-breed technology tech stack includes Campaign Sherpa, which has been helping CPF achieve strong and stable organic growth for many years through search engine optimization. With the adoption of Tealium, CPF has been able to manage all marketing technology platforms, integrate technologies, and segment audiences for personalization. And now, with the implementation of Amplitude, they are able to quickly generate data driven insights to improve conversion rates, drive revenue, as well as improve loyalty and lifetime value.

“We are grateful to be a part of the CPF growth over the past years and continue to value our relationship with the CPF team. We are excited to see and contribute to the new digital era of CPF.”

- Gregory Smyth, Founder & CEO

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Charoen Pokphand Foods (CPF)

As the world’s leading Agro-Industrial and Food Conglomerate, CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. CPF also operates retail and foods outlets, and is one of the world's leading animal feed manufactures. They also engage in farm business, starting from selection and development of breeding based on the demands of each locality as well as utilization of advanced and eco-friendly technology throughout farming period, underlying animal wellbeing and complying with the inter- national animal welfare standards to deliver best quality and food safety. CPF is determined to develop food products with the aim to deliver great taste, utmost convenience, and a variety of healthy food choices in line with the changing trends and different life stages of consumers, placing importance on internationally certified manufacturing standards and customer- centric product development. CPF also invests in distribution channels for even more convenient access of consumers to our products.