HKBN rings new leads with Campaign Sherpa

Hong Kong, March 10 2021 – Hong Kong Broadband Network (HKBN) has enlisted Inetasia’s proprietary software, Campaign Sherpa, in its bid to improve search engine rankings and organic traffic.

HKBN is utilizing Campaign Sherpa to improve its lead generation, and has experienced strong improvements in Organic SEO traffic. Telecommunications is a highly competitive industry, and the benefits of high organic rankings through the use of Campaign Sherpa provide them the ability to appeal to their target audience, give HKBN a trust factor over competition, and create a sustainable, high quality lead generation strategy.

Campaign Sherpa is a complete SEO and website optimization tool that generates data-driven insights built to capture high-quality organic leads and funnel more organic web traffic. The solution also includes SEM recommendations, enabling HKBN and its customers to implement a holistic search engine marketing strategy (SEO and SEM) geared toward optimal lead generation over time.

"We are pleased to provide support and expand our value-added services for our long-time partner HKBN, extending their marketing technology stack to include multiple components including Campaign Sherpa search engine optimization services."

- Whitney Olsen, Optimization Director, Inetasia

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Hong Kong Broadband Network (HKBN)

Headquartered in Hong Kong with operations spanning Asia across Hong Kong, Singapore, Malaysia, mainland China and Macau, HKBN is a leading integrated telecom and technology solutions provider. HKBN's Core Purpose is to "Make our Home a Better Place to Live". The Group is managed by around 990 of Co-Owners (majority of supervisory and management level Talents in the Group) who have skin-in-the-game through investing their family savings to buy shares of HKBN Ltd. (SEHK Stock Code: 1310) or investing a portion of their salary towards a common KPI for the beyond-Hong Kong business of the Group. HKBN operates through three core brands, Hong Kong Broadband Network, HKBN Enterprise Solutions and HKBN JOS. The Group offers a comprehensive range of solutions that include broadband, data connectivity, managed Wi-Fi, integrated cloud solutions, information security, mobile, voice communications, digital solutions, IoT, big data, enterprise applications, data centre facilities, business continuity services, system integration that cumulative to a one-stop-shop offering of Transformation as a Service (TaaS). HKBN's tri-carrier fibre infrastructure in Hong Kong covers about 2.4 million residential homes and 7,300 commercial buildings and facilities. For more information about HKBN, please visit https://www.hkbn.net/