Mapei builds on organic traffic growth with Campaign Sherpa

Hong Kong, April 7 2021 – Mapei, the world’s leader in the production of adhesives, sealants and chemical products for the building industry, has committed to further growth by expanding services with Campaign Sherpa to include Search Engine Marketing (SEM).

Building on the successful search engine optimization strategy using Campaign Sherpa, the Inetasia team will launch multiple SEM campaigns to focus on high value key phrases in support of their existing optimization strategy. The Inetasia team will help Mapei understand where the best opportunities lie between SEO and SEM key phrase targeting, in consideration of the competition, and with the aim to drive highly targeted website traffic in conjunction with the existing successful SEO strategy.

Campaign Sherpa’s ease of use and performance auditing features allowed Mapei to uncover issues that impacted website performance and Search Engine rankings generating actionable insights and data-driven marketing decisions.

“Mapei has experience strong organic growth over the past year, and we are pleased to expand our services to include a holistic search engine optimization and search engine marketing strategy."

- Whitney Olsen, Optimization Director

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Mapei

Mapei has over 80 years of experience, and the leadership is based on know-how that is second to none. A formidable team that thrives on challenges, quality in construction work is what makes the difference and is why they are the world leader in the production of adhesives, sealants and chemical products for the building industry. Mapei is a family-run business founded in Italy, which, led by Squinzi family, has become a leading player in the building industry operating worldwide. From the foundations to the rooftop, they meet the needs of all their clients with the most comprehensive offer in the world of products for the building sector. They are committed to using the best raw materials and employing the most qualified personnel so they can always offer the best product possible.