Inetasia partner UDBAC delivers Campaign Sherpa insights for China Mobile

Hong Kong, June 16 2021 – UDBAC, a senior service provider in the field of digital marketing in China, has deployed Campaign Sherpa with China Mobile in order to uncover issues that impact website performance and Search Engine rankings while generating actionable insights and data-driven marketing decisions.

China Mobile, with over 1 billion users, runs several campaigns for Mobile Web and Apps user acquisition. With weak growth in monthly active users of branches, smart digital marketing and big data Intelligence have become increasingly more important. With challenges in tracking effectiveness of these campaigns, Campaign Sherpa website performance monitoring provides resolution to the key pain points in data collection.

Campaign Sherpa will help answer questions from the marketing department and top leaders, giving them confidence to generate digital marketing insights. With improved Search Engine Optimization for Baidu, China Mobile can also hope to gain an edge on competition with Campaign Sherpa.

UDBAC has been a key partner through Webtrends Analytics for many years. We are pleased to announce the growth of this partnership to introduce our proprietary solution, Campaign Sherpa, into the largest mobile network operator in the world.

- Gregory Smyth, CEO, Inetasia

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure, and optimize online initiatives.  Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Amplitude, Tealium, AB Tasty, Braze, Webtrends, and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations. Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Hong Kong Telecom, Bank of Communication, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]


Beijing Boxin Chuangyi Technology Co., Ltd. was established in 2009 with a registered capital of 20 million yuan. It is a service company specializing in user behavior analysis. UDBAC is the company's product and service brand. The company's business includes: user source analysis (advertising effect monitoring, marketing activity effect analysis), user experience optimization, user churn analysis and recovery, user classification and precise placement, etc. The company is a member of China Advertising Association and the exclusive general agent of webtrends products in China.

The customers served by the company include China Mobile Group + 31 provincial branches, Migu Group, Yum China (KFC, Pizza Hut), China Merchants Bank, Industrial and Commercial Bank of China, etc., and it is a senior service provider in the field of digital marketing.