HKTDC Keeps its Finger on the Pulse with Inetasia and Tealium

HONG KONG, March 2022 – The HKTDC (Hong Kong Trade Development Council), Hong Kong’s statutory body that focuses on promoting, assisting and developing Hong Kong’s trade, is expanding its digital transformation efforts with Inetasia.

Through a trusted online marketplace, exhibition platforms, advisory and promotion services for startups, and a portal for industry and market insights, HKTDC is a leader in the digital space facilitating business in Hong Kong. Understanding customer behavior across these various channels is instrumental in building this ecosystem, which is why HKTDC is expanding its usage of Tealium with the support of Inetasia.

HKTDC, who has partnered with Inetasia on several initiatives over the past 15+ years, is leveraging Tealium for its HKTDC Pulse series of conferences, designed to converge business executives from across the marketing, entertainment and e-commerce sectors to network, collaborate and create.

“Our goal is to solve unique challenges for our clients, and empower them to offer amazing customer experiences. By supporting the digital transformation efforts undertaken by HKTDC, we are grateful to assist them as they pave the road to support and promote the development of all business in Hong Kong.”

- Gregory Smyth, Founder & CEO, Inetasia

About Inetasia

Inetasia provides enterprise level digital solutions and services that integrate, measure and optimize online initiatives. Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers. As official Tealium, Amplitude, AB Tasty, OneSignal, Webtrends and TYPO3 partners, Inetasia is a leader in the ever-evolving digital measurement and optimization landscape. Inetasia recently launched Campaign Sherpa, a proprietary performance optimization and auditing platform which generates actionable insights and data-driven marketing decisions.

Our professional service experts offer a range of solutions and advice that have allowed many of Asia’s top organizations to optimize their digital marketing efforts across a variety of different channels and platforms. Inetasia’s APAC headquarters are in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations.

Inetasia has a proven record of success assisting some of the most recognized and respected organizations and brands across Asia achieve their digital and optimization goals. We provide local, multilingual support to clients such as Prudential, Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, China Light and Power, Charoen Pokphand Foods, and many more.

For more information, please contact Gregory Smyth, CEO
[email protected]

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to managing the ever-increasing flows of customer data - spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, combined with a turnkey integration ecosystem supporting more than 1,000 vendors and technologies, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalised digital experiences. Visit tealium.com for more.