October 2017 - Prudential Tealium deal

Inetasia helps Prudential Corporation Asia listen to customer needs with Webtrends and Tealium

Leading Asia internet consultancy Inetasia has been appointed by Prudential to work with the insurance company’s big data, using Webtrends for comprehensive analytics and Tealium for tag management. Prudential Corporation Asia will utilize Webtrends and Tealium as part of its digital marketing efforts.

Having previously worked with Inetasia using the Webtrends solution, Prudential has engaged Inetasia to implement Tealium in order to optimize its tag management system. An effective tag management solution accelerates page load time by off-loading excessive code, while ensuring accuracy and legal compliance of tag data collection. Tealium allows its users to test, deploy and manage tags on digital properties all on a user-friendly interface.

Inetasia has a team of Tealium certified engineers based in Hong Kong, Thailand and Taiwan, who work with clients in English, Chinese and Thai. With a deep understanding of big data and analytics, Inetasia helps its clients effectively manage their digital properties and online marketing initiatives.

Webtrends is a leading analytics solution that provides actionable customer intelligence. Using Webtrends Infinity, Inetasia helps Prudential better understand consumer behaviour, resulting in smarter digital marketing decisions.

"We are delighted to continue our partnership with Prudential Corporation Asia," Inetasia CEO Gregory Smyth said. "As digital marketing becomes increasingly complex and data driven, we believe it is essential for organizations to have the right tools to help them assess and drive important digital marketing decisions. In Webtrends, Prudential Corporation Asia continues to receive important and customizable analytics information. To help manage tags effectively across its digital properties, Prudential Corporation Asia has selected leading tag management solution Tealium."

A business unit of Prudential PLC (United Kingdom), Prudential Corporation Asia is headquartered in Hong Kong and is comprised of its life insurance operations in Asia, and asset management business Eastspring Investments.

Inetasia was founded in 1999 and provides a variety of digital marketing solutions for organizations to best understand consumer behaviour online. Taking a holistic approach, Inetasia works to optimize digital measurement and analytics across web, mobile and social channels and provides solutions for organizations to enhance their digital marketing strategies.

About Inetasia

Inetasia provides big data, analytics services, and data-driven Digital Marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their Digital Marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and optimization), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
[email protected]