As of January 2019, there are 4.39 billion Internet users (a 9 percent increase of 366 million since January 2018) and 3.48 billion social media users from all over the world. Each user spends, on average, 6 hours and 42 minutes online every day. Throughout the world, Internet use continues to grow at an accelerated pace, with the number of new users increasing by an average of over one million each day. To remain profitable in this enormous market, businesses need targeted and optimized digital media buying services.
Inetasia is a full-service online marketing and digital media buying agency in Thailand that helps businesses leverage digital media’s ubiquity and influence. We combine our rich marketing knowledge and advanced technological skills in order to position your advertising content in front of the right people, at the best online place (or places) and at the most ideal time (or times). By strategically showcasing your content on the web, you can expect dramatically improved outcomes for your online marketing campaigns.
Digital media is accessible on all modern devices and in a variety of formats. They can be used to seamlessly position your brand in platforms that your target customers regularly use. If planned well, they can be displayed to the right people exactly when they’re ready to make a purchase. Digital media are versatile: they can come in the form of an image, a video, a webpage, a social media post, a digital audio file, a video game, and so on. These help make them less intrusive and generally more entertaining compared to advertisements on traditional media (like television and radio ads). Last but not the least, online ads can be tweaked on the fly, something that is not possible in both print and broadcast media.
Your target customers typically use multiple online channels to collect the information they need for their buying decisions. Therefore, the most effective strategy to convert them is to promote your brand on multiple media traffic sources. This repeatedly exposes them to your business in several or all of their customer life cycle stages.
EMarketer revealed that successful advertisers now invest roughly half of their media budgets buying media services online. It also predicts that the total U.S. digital ad spend will reach $129.34 billion in 2019 (19.1% higher compared to the previous year). This demonstrates a continuous increase year after year: from nearly 72 billion dollars in 2016, to over 88 billion dollars in 2017, and then to over 108 billion dollars in 2018. Next year (2020), eMarketer expects the figure to reach over 151 billion dollars – and that’s in the U.S. alone.
A reliable digital media buyer has forged strong relationships with a variety of media outlets for digital media, enabling them to negotiate and secure the best possible rates for your online advertising campaigns. Your chosen digital media buying agency is also responsible for finding the best placements for your online ads and ensuring availability of your media inventory (including dates, times, durations, and sizes of placements) within your allocated budget. In a nutshell, your media buying agency can make sure that your digital ads are seen by as many of your target customers and for the smallest cost possible.
Inetasia is a media buying agency in Bangkok that specializes in digital media buying, including (but not limited to) display, video, social, mobile, and search engine marketing. Since our inception in Hong Kong in 1999, Inetasia has grown from being one of the earliest providers of Internet solutions in Asia to becoming one of the world’s most reliable providers of digital media buying services.
In the past 20 years, our company witnessed the increasing demand for digital media and has committed to offer solutions that maximize their outcomes while minimizing costs for businesses. We offer flexible solutions that utilize our advanced technology by blending media buying with tailored creative results in order to increase the Return on Investment (ROI) and Return on Advertising Spend (ROAS) for your paid digital campaigns.
Inetasia has a proven track record in improving the results of online marketing campaigns by offering complete and effective digital media planning, buying, and management services. We make full use of our expertise in paid social, display, and video advertising to produce dramatic results for all businesses, regardless of their size or industry.
Inetasia digital media buying agency is constantly updated with the trends in the ever-changing digital media ecosystem and strives to continuously evolve with them. We supercharge your creative outputs and reduce your wasted ad spend by developing and endlessly refining our digital media planning and buying process. We employ a dynamic, data-driven approach to media buying that’s based on our extensive experience across numerous verticals and objectives.
As a team of digital marketing specialists, we know that simply buying media is not enough; to maximize returns, we need to target the right people in the right place and at the right time. Strategic and timely placements are key to success and to achieve these, we have created a unique process that identifies, plans for, negotiates, buys, monitors, and evaluates the performance of your digital ads.
Our process begins with media planning. Together, we discuss your campaign brief in detail. We establish your objectives, define your current assets, set a reasonable timeline, and then develop your digital media strategy. We put our heads together and define your media mix: the combination of most effective digital media channels (e.g., social media, e-mail, online videos) to use for your brand’s defined objectives. We then create your customized digital media plan and execute the campaign.
In the media buying phase (which can be done manually or be automated), we implement the plan and continuously monitor the campaign’s development, keeping in mind your objectives and ensuring that we stay within your budget. We optimize your creatives as needed – something that is virtually impossible to do with offline marketing. Lastly, we report the results of the campaign upon completion and use the gathered data to guide future campaigns.
Inetasia’s holistic approach integrates all online channels (including social media) and takes into consideration not just your brand and campaign objectives but also the current digital landscape and demographics of your target market. This integration boosts our efficiency and effectively guides us in optimizing campaigns for maximum outcomes.
We have served multinational companies like HSBC, Manulife, Kimberly-Clark, Hong Kong Airlines, and Mercedes-Benz, among many others. In Thailand, we’ve served True Corporation, Tesco Lotus, and Advanced Info Service and we are the current partner of Thai Airways International, CP Foods, Prudential, and GCP Hospitality in their digital marketing efforts.
Inetasia has offices in Thailand, Hong Kong, Taiwan, and Singapore. With our advanced technology and constantly updated online marketing skills, we are able to provide a wide range of well optimized and highly targeted digital media buying services. These include Social Media Marketing, Mobile Advertising, Digital Display Advertising, Search Engine Marketing, and more.
and know how Inetasia media buying agency in Bangkok can maximize your digital media’s ROI and ROAS!