Hong Kong Special Administrative Region of China (or Hong Kong SAR) has one of the world’s highest Internet penetration rates, with roughly 90 percent of its population using the Internet in 2018. This number is expected to reach 95 percent by 2023, making it even more crucial for businesses to invest in digital media buying services in Hong Kong.
Despite being home to only over seven million people, Hong Kong – also known as “Asia’s World City” (亞洲國際都會) – is one of the wealthiest nations of the world. It has a $50,216 GDP per capita, which is greater than the numbers of Canada, Japan, the U.K., and France. There’s no doubt that Hong Kong offers an extremely competitive yet exceptionally appealing market. For a business to prosper, it needs to work with a dependable media buying agency in Hong Kong.
As of January 2019, 4.39 billion people – more than half of the world’s population (estimated by the United Nations at 7.7 billion as of August 2019) – are already connected to the Internet. This number is 9 percent higher (366 million) than the previous year. On average, every user goes online for 6 hours and 42 minutes each day. Internet penetration rapidly grows, with more than one million new users joining the Web every day. That is why no matter where they are in the world, businesses need optimized and targeted digital media buying services to make it big (or remain big).
Digital media is available in a multitude of formats and on practically all modern gadgets. With them, you can effortlessly put your brand right where people spend many of their waking hours on. An effective digital media buying agency can show them to your target market precisely while they are shopping. Digital media are available in various types: videos, images, webpages, digital audio file, social media posts, video games, etc.; are far less invasive than traditional media such as TV and radio ads; and are often more exciting. Last but definitely not the least, using digital media as online ads allow you to modify them in real time, which is inconceivable in print and broadcast media.
Thus, it is not surprising that (according to eMarketer) advertisers now allocate approximately half of their ad budgets on digital media buying services. EMarketer foresees that the digital ad spending in the U.S. alone will total $129.34 billion in 2019 (from almost 72 billion in 2016, over 88 billion in 2017, and then over 108 billion dollars in 2018). This number is projected to be at least 151 billion next year (2020).
People normally use a combination of online sources to gather the data they need before buying. Thus, the best way to convert them is to advertise your brand on a variety of media traffic sources, leading to multiple exposures at different customer life cycle stages. To ensure that your business is seen by as many people in Hong Kong as possible, you need an experienced digital media buying agency.
Media Buying Agency in Hong Kong
Inetasia is a trusted digital media buying agency that offers display, social, mobile, video, and search engine marketing services. Established in Hong Kong in 1999 as one of the pioneering providers of Internet solutions in Asia, we have evolved into one of the most experienced providers of online media in the world.
With the rising need for digital media in the past 20 years, we devoted ourselves to help businesses maximize their online ads at minimal costs. We offer adaptable solutions that combine our advanced technology with customized creative media so that we can improve your campaigns’ Return on Investment (ROI) and Return on Advertising Spend (ROAS).
Inetasia offers a comprehensive suite of online marketing services, including digital media buying services, in Hong Kong. By utilizing our extensive Internet marketing skills and innovative technology, we are able to show your ad content to the right people, at the right places, and at the right times. By intelligently presenting your advertising media, your business can get better results for your online advertising spend.
We have built robust partnerships with numerous platforms for digital media. This empowers us to close deals with the best value for your money. With our extensive experience, we can get the best placements for your online ads and guarantee the availability of your inventory (noting your preferred durations, dates, times, and sizes of your placements) – all within your allotted budget.
Inetasia will make sure that your digital ads are seen by as many members of your target market and for as little cost as possible. We harness our knowledge and skills in maximizing your business’s paid display, social, and video ads.
We have provided successful digital media planning, buying, and management services to clients from all over the world. We remain up-to-date with online trends and boost your creatives through our constantly refined digital media planning and buying process. We utilize a dynamic, facts-based approach to media buying to greatly reduce your wasted ad spend.
Our online marketing specialists believe that simply acquiring media does not suffice; if we want the best returns, we must reach your target people in the appropriate places and at the best times. For us, strategic placements are crucial for success, so we developed a one-of-a-kind process that identifies, prepares for, negotiates, purchases, monitors, and evaluates the results of your online ads.
We begin by media planning: we confer about your campaign, establish your goals, and define your available assets. Based on these, we arrange a practical timeline and then create your online media strategy. Using our vast experience in digital media buying, we choose your media mix: the set of channels (examples are e-mail, social media, online videos, and so on) that will be most effective for your objectives. We then formulate a customized digital media plan and implement the campaign.
Next comes the media buying phase, which can be either manual or automated. Here, we execute the plan while regularly monitoring the campaign’s progress. We ensure that your objectives and budget are followed in every step of the way. In line with this, we optimize your creative whenever necessary – an advantage that is virtually impossible with offline marketing methods. After each campaign, we report the outcomes and give recommendations based on the data, which would be useful for your succeeding campaigns.
Our holistic approach in digital media buying utilizes all digital channels and takes into account not only your business and campaign goals but also the current digital landscape and specifics of your target audience. This approach optimizes our campaigns to get the best outcomes.
Inetasia has worked with multinational corporations such as Kimberly-Clark, Manulife, HSBC, and Mercedes-Benz and we’ve been trusted by True Corporation, Tesco Lotus, and Advanced Info Service in Thailand. We are the current partner of the Hong Kong Trade Development Council, Hong Kong Exchanges, Global Sources, Hong Kong Tourist Board, Hong Kong Broadband Network, Prudential, iFast Financial, and many other trusted brands.
With offices in Hong Kong, Singapore, Taiwan, and Thailand, we are able to offer our advanced technology and up-to-date digital marketing skills to the world. We perform a variety of digital media buying services that include (but are not limited to) Digital Display Advertising, Social Media Marketing, Search Engine Marketing, Mobile Advertising, and many more.
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