Inetasia: Digital Media Buying Agency in Singapore
Singapore is one of the world’s smallest countries, yet its economy is deemed one of the best in the world. It also has an exceptionally low unemployment rate of 2 percent. This is one of the lowest among developed countries. With its healthy economy and wealthy population, Singapore is extremely appealing to investors and businesses alike. This fact is evidenced by its phenomenal ranking year after year as one of the best countries for doing business. Buying media services is a good strategy for businesses that operate in Singapore’s highly competitive yet equally rewarding market.
Being one of the original Four Asian Tigers, Singapore has one of the most superior and complex wealthiest economies in Asia. In fact, it boasts a staggering GDP per capita of $93,900 (according to 2017 estimates), ranking it seventh in the world.
Singapore also has an incredible economic freedom score of 89.4, ranking it second in The Heritage Foundation’s 2019 Index of Economic Freedom (next only to Hong Kong). This 100-point scale ranks 180 countries based on their laws on business, trade, finance, investment, property rights, and labor. Economic controls, corruption levels, and government size are also among the determining factors.
Owing to its open and corruption-free market, transparent legal structure, and smart financial policies, Singapore – the world’s only island city-state – appeals to all types of businesses. For businesses that aim to take a piece of this free market, it is crucial to reach as many of Singapore’s population as possible. Since this country has a remarkable Internet penetration rate of 82.5 percent, buying media services can help any business increase its customer base in Singapore’s competitive market.
Buying media services is another term for digital media advertising and refers to the use of promotional ads and messages that are delivered through online channels such as social media sites, search engine ads, and banner ads, email, and so on. Unlike traditional media, digital media comes in a wide variety of formats (e.g., videos, images, webpages, digital audio files, social media posts, video games).
In addition, they are accessible on virtually all modern devices, making them a direct link to potential customers. They are also much less intrusive compared to traditional media (e.g., TV and radio ads) and are – as many people attest – typically more engaging. However, the greatest advantage of digital media over traditional ones is that they can be altered in real time, which is practically impossible in the case of broadcast and print media.
In addition, digital media can position your brand precisely where your target audience spends the majority of their time on. By working with a reli-able media buying agency, your business can maximize digital media by displaying them to your preferred audience right when they are ready to make a purchase. Because of this, it should come as no surprise that con-temporary advertisers earmark roughly half of their ad budget on digital media buying services (based on eMarketer’s report). EMarketer predicts that digital ad spend in the U.S. alone will reach $129.34 billion in 2019. This demonstrates a consistent rise year after year: from nearly $72 billion in 2016, to more than $88 billion in 2017, and more than over $108 billion in 2018). By 2020, EMarketer predicts digital ad spend in the U.S. will be at least $151 billion.
Most consumers consult several online resources before making a pur-chase. With this in mind, the most effective way to convert them is to pro-mote your brand on several traffic sources. Doing this will expose your brand multiple times to consumers and (equally or more importantly) while they’re in several phases of their customer life cycle. That’s why if you want to reach as many Singapore-based consumers as possible, you need to team up with an experienced media buying agency in Singapore.
Media Buying Agency in Singapore
Inetasia is a reliable media buying agency that provides a complete suite of digital media buying services, including (but not limited to) social, display, video, mobile, and search engine marketing. Founded in Hong Kong in 1999 as one of the original Internet solutions providers in Asia, Inetasia has transformed itself into a leading media buying consultant for businesses in all industries.
In the past two decades, we have observed the growing demand for digital media as well as its effectiveness. Thus, we made a firm commitment to help businesses make the most out of their online ads while minimizing costs. Our flexible solutions harness our sophisticated technology together with custom-built creative media in order to increase businesses’ Return on Investment (ROI) and Return on Advertising Spend (ROAS) on their campaigns.
We offer a complete array of online marketing services, including digital media buying services, in Singapore. We are able to display your online ads to your preferred audience at the best times and through the most effective online channels. By strategically showing your ads, we can deliver better returns for your online advertising spend.
Inetasia is trusted by many large brands for their digital media planning, buying, and management needs. To stay effective, we constantly update ourselves with the recent trends in the digital ecosystem. We also continuously adapt our digital media planning and buying process to supercharge your creatives. Our adaptable, facts-based method of media buying will significantly lower your wasted ad spend.
We have forged strong partnerships with various online platforms, enabling us to get the best deals for your budget. Using our extensive experience as a media buying agency, we will acquire the top placements for your digital media while guaranteeing that your inventory’s sizes, placement durations, and schedules are compatible with your set budget. We will ensure that your digital media (including paid display, video, and social ads) reach as many members of your preferred audience and for as little cost as possible.
As online marketing experts, we know that simply having digital media is not enough. To get the best results, we need to get to your target audience at the best place and the best time. To achieve such strategic placements, we created a unique system that identifies, plans, negotiates, acquires, tracks, and evaluates the effectiveness of your digital media.
Our process starts with media planning. We discuss your campaign in detail, and then list your objectives as well as your current assets. Next, we create a reasonable timeline and structure your digital media strategy. Based on our extensive experience as a media buying agency, we define your very own media mix: the channels (whether online videos, social media, e-mail, etc.) that will lead to the best outcomes for your campaign. Next, we create a bespoke digital media plan and execute the campaign.
The second part is the media buying phase. This can be done either manually or be automated. In this part, we begin and track the campaign’s progress. We ensure that your budget as well as your objectives are honored throughout the entire process. To do so, we optimize your creatives whenever needed (something that is practically impossible to do with offline media). Whenever we conclude a campaign, we deliver a final report and relay suggestions that can improve future ones.
All in all, Inetasia’s holistic method of buying media services maximizes digital channels and takes into account not just your business and the specific campaign but the modern digital landscape and your target customers as well.
With over 20 years of experience in digital marketing, we have served large multinational corporations such as HSBC, Mercedes-Benz, Kimberly-Clark, and Manulife. At present, Inetasia is the trusted partner of iFast Financial, Prudential, the Hong Kong Tourist Board, Hong Kong Trade Development Council, Hong Kong Exchanges, Global Sources, Hong Kong Broadband Network, Thai Airways International and a handful of other respected companies from all over the world.
With offices in Singapore, Hong Kong, Taiwan, and Thailand, Inetasia offers digital media buying services such as Digital Display Advertising, Social Media Marketing, Search Engine Marketing, Mobile Advertising, and many more.
to discover how Inetasia media buying agency in Singapore can maximize your online ads!