Inetasia: Digital Media Buying Agency in Taiwan
The number of Internet users around the globe is rising at an unprecedented rate: an average of more than a million new users are added every single day. As of January this year (2019), there are already 4.39 billion people connected to the Web (9 percent, 366 million higher than the in the previous year). Both Alexa and SimilarWeb report that the most visited online site is Google, followed by YouTube and Facebook. Everyday, each user goes online for an average of 6 hours and 42 minutes.
With these amazing statistics, it came as no surprise when eMarketer reported that businesses now invest about half of their media budgets in buying media services online. In fact, data show a continuous rise in online ad spending year after year: from almost 72 billion dollars in 2016, to over 88 billion dollars in the succeeding year, and then more than 108 billion dollars in 2018. EMarketer forecasts that the aggregate digital ad spending in the U.S. alone will reach $129.34 billion in 2019 (19.1% more versus the amount spent in 2018) and over $151 billion in 2020. To compete in this highly competitive world, businesses need to collaborate with an effective media buying agency.
Digital media can be accessed on practically all modern-day devices. They also come in many formats: images, videos, digital audio files, video games, webpages, social media posts, and many others. People generally find them more interesting than traditional media (e.g., television and radio ads). They can also be placed discreetly in online platforms that your target customers frequently use, making them less invasive and more persuasive.
A competent media buying consultant can arrange for your media to be presented to your target audience right when they’re in the buying or shopping stage. In addition, online ads can be modified on the fly, which cannot be done in the case of broadcast and print media platforms.
People generally visit a variety of online platforms to gather research data before making a purchase. Hence, we’ve concluded that the best strategy for a higher conversion rate is to expose your brand to consumers using a number of online media platforms.
Unfortunately, most businesses are focused on their operations and don’t have the knowledge about which online platforms are best to use for reaching their target audience. That’s why it’s important for businesses to work with a media buying consultant with extensive experience in the digital landscape.
Your agency must have the expertise to locate and acquire the most effective placements for your digital media and must also guarantee the availability of your inventory (following your agreed placement durations, dates, times, and sizes). An effective media buying agency should also have sturdy connections with a wide array of digital media outlets. This enables the agency to lock in the best deal for your digital ad campaign. Last but not the least, your media buying consultant should be able to work within your given budget all throughout the campaign. The bottom-line is that your chosen part-ner should be able to guarantee that your online media would reach the greatest number of your preferred audience as possible – and at the little possible cost.
Media Buying Agency in Taiwan
We at Inetasia have built a team of digital marketing specialists who believe that just having digital media is not enough; instead, we should engage the right people at the right time and at the right place. We believe that strategic placements lead to maximum returns.
Inetasia media buying agency performs digital media buying in Taiwan, including video, mobile, social, display, and search engine marketing. Founded in Hong Kong in 1999, we have evolved from being one of the first Internet solutions providers in Asia and transformed into one of the most trusted media buying agencies in Taiwan.
With our extensive online marketing knowhow and cutting-edge technology, we are able to place your ad content right in front of your target audience at the most ideal times and on the most suitable online channels. We strategically display your digital media to bring radically improved results for your online marketing spend.
Inetasia has a long list of satisfied clients from all over the world. We provide all-inclusive digital media planning, buying, and management services for paid display, social, and video advertising needs. We stay abreast with the most recent trends in the digital world and make the most out of your creative outputs while reducing your wasted ad spend.
We have created a one-of-a-kind digital media planning and buying process that uses a data-driven approach in media buying based on our experiences in various verticals. We have devised a systematic process that identifies, plans for, negotiates, purchases, tracks, and reviews the performance of your digital ads to ensure the best outcomes.
Our process of media buying in Taiwan starts off with media planning. We sit together and examine your campaign in great detail. We set up reasonable objectives, list your available assets, and plot out a sensible timeline before proceeding to create your very own digital media strategy. Based on those, we come up with your business’s unique media mix: the set of digital media avenues (examples are online videos, social media posts, e-mail, and so on) that will be most effective to reach your objectives. Then, we finalize your personalized digital media plan and execute it accordingly.
The second stage is media buying, which could be manual or automated. Here, we implement your campaign and meticulously track its progress. We keep your objectives and budget in consideration at all times. We also modify your creatives whenever needed, which is practically impossible to do in offline media. After the campaign, we report the outcomes and list recommendations to improve future campaigns.
Our holistic approach integrates all online channels, including social media. An astounding 3.48 billion people are active on various social media sites, which makes it wise for your business to buy social media in Taiwan.
In crafting your digital media buying strategy, we consider not only your business and the campaign’s goals; we also consider the current online trends as well as the demographics of your target audience. This integration of data increases our efficiency and enables us to create the most optimized campaigns for your business.
Throughout our 20 years of experience in the digital marketing industry, we have had the honor of serving a number of world-renowned brands such as Mercedes-Benz, Kimberly-Clark, HSBC, Hong Kong Airlines, and Tesco Lotus. At present, we are the proud digital marketing partner of Prudential, Thai Airways International, iFast Financial, and many others.
We have four offices throughout Asia: in Taiwan, Thailand, Hong Kong, and Singapore. With our regularly updated digital marketing skills and progressive technology, we offer a number of digital media buying services, which include Digital Display Advertising, Search Engine Marketing, Social Media Marketing, and Mobile Advertising, among others.
to find out why Inetasia is the best media buying agency in Taiwan for your business!