Organizations have increased their publishing and monitoring activities on social channels, hoping to create positive media experiences customers will share in order to nurture leads based on their social engagement. This includes moving beyond impressions and clicks and measuring and optimizing the number of actions generated by each campaign.
Not effectively measuring social media marketing results?
Difficult to pinpoint strengths and weaknesses of a social campaign?
Which social campaigns drive the most qualified traffic?
Inetasia: Social Media Marketing Agency in Hong Kong
Recognized as the world’s most expensive city several times in this decade, Hong Kong is attractive for any business. As “Asia’s World City”, it has a GDP per capita ($50,216) that’s higher than that of Canada, Japan, and the U.K. While its population merely exceeds 7.5 million (as of August 2019), it is projected to become the world’s billionaire capital city: it added 21 new billionaires in 2017, bringing its total number to 93 — just 10 billionaires fewer than New York City (based on Wealth-X’s Billionaire Census).
Hong Kong’s population is not only wealthy; it is also quite dependent on social media. According to the Digital 2019 reports of Hootsuite and We Are Social, 78% (or 5.80 million people) of the city is active on social media, with each user spending an average of 1 hour and 47 minutes on social media every single day. Each of these users has an average of at least eight accounts across various social media platforms, the most popular of which are Facebook, YouTube, WhatsApp, Instagram, and WeChat.
Knowing this, businesses that wish to increase their customer base in this city would greatly benefit from working with a proven social media agency in Hong Kong.
Background on Social Media
Social media consists of interactive computer-dependent technologies (such as websites and applications) that allow people to create and share data, ideas, interests, and other types of expression through online networks and communities. Various platforms and services have come and gone since the first social media service (Bulletin Board System in 1978). Yet, never has social media witnessed such unprecedented reach as it has today, thanks to the ubiquity of the Internet and mobile phones. Facebook currently leads the global list of most popular platforms (with 2.41 billion active monthly users as of June 2019). YouTube (79%), Facebook Messenger (72%), WhatsApp (66%), Instagram (63%), and Twitter (56%) are next on the list.
The Digital 2019 reports revealed that almost half of the world (3.484 out of 7.676 billion) use social media. Thus, it is imperative for businesses to adapt their strategies to include social media marketing in Hong Kong or whatever country they’re serving.
Benefits of Social Media Marketing
An experienced social media agency in Hong Kong can help bring a variety of positive results to your business
Social media marketing allows businesses to engage both present and prospective customers at affordable costs (typically less than half of those in traditional marketing channels). The Internet empowers even bootstrapped startups to have the same online exposure as Fortune 500 corporations. Business pages on social networks are free and generally use a single, default layout, making social media a great equalizer.
Frequently updating your business pages helps build your brand’s credibility. Providing useful information (in the form of infographics, advertorials, and the like) shows users that you have the knowledge as well as the heart to share it. Moreover, many users enjoy sharing useful posts to their own network, thus increasing your post’s reach and your brand’s visibility
A social media agency in Hong Kong can help you maximize online platforms to have a two-way channel for communication with users. It can help you publish a wide array of media – from simple text announcements, photos, gifs, and videos, to more interactive formats like games or contests. However, not all media is suitable for any business, and an experienced social media marketing agency in Hong Kong can help ensure that you use the right media and platforms for your specific needs.
Social media helps increase traffic not only in your business page but also in your website and online store. Digital marketing experts revealed that an effective social media page is now a contributing factor to organic search engine optimization (SEO). Hence, the more often you publish useful and interesting social media posts, the better your website’s search engine rank would be. This will lead to more website traffic, more qualified leads, and eventually, greater sales.
One of the reasons why people use social media is to show their unique personality, and this applies to businesses as well. An experienced social media agency in Hong Kong can help your business create and maintain a consistent voice and build your image as a trusted leader in your industry. In addition, adding a human dimension to your brand enables people to relate more closely with your business.
Users themselves naturally reveal their personal side by sharing their ideas and interests on social media. Having your posts shared by even one user can have tremendous impact, as people tend to trust their social contacts more than other sources of information.
Due to its convenience, many people nowadays prefer sending questions, comments, and even complaints using social media platforms instead of by telephone or e-mail. Providing good customer service using social platforms enables you to quickly give as well as receive messages to and from both current and prospective customers. This also allows your customer service staff to gather messages and deal with them based on necessity and urgency. Lastly, with the help of an effective social media marketing agency in Hong Kong, you can save on customer research costs and get valuable data that can improve your business directly from users – and even for free.
Services of our Social Media Agency
Inetasia Solutions provides comprehensive social media marketing services in Hong Kong. We are a results-driven digital marketing agency that designs and executes social media campaigns that are tailor-made for each business.
With over 20 years of experience in online marketing, we are able to make the most out of social media to grow all kinds of businesses. Our multidisciplinary team has extensive experience in creating effective social media plans that promote brands across multiple channels. Our full suite of integrated social media marketing services in Hong Kong include (but are not limited to):
More Than a Social Media Agency
In Hong Kong, over 5.5 million people can be reached in Facebook; over 2.7 million in Instagram; and over 1.8 million in LinkedIn. Inetasia can help your business connect with, engage, and turn these many active social media users in Hong Kong into satisfied customers.
Founded as one of the first Internet solutions providers in Asia in 1999, Inetasia has evolved into a trusted social media agency in Hong Kong. With offices in Hong Kong, Singapore, Thailand, and Taiwan, we are able to deliver optimized content in local languages for more effective social media marketing. We constantly refine campaigns based on their performance and your audience’s behavior. We provide effective and efficient social media marketing services to all Hong Kong businesses at reasonable costs.
Inetasia has managed digital marketing campaigns for huge brands in Hong Kong and throughout the world. Our flagship clients include Prudential, Thai Airways International, Minor International, The Asian Development Bank, Bosch China and GCP Hospitality.
We are presently the proud online marketing partner of Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Oceanwide Financial, iFast Financial, Global Sources and many others. We adapt our campaigns based on their performance and we customize all of our services to meet the objectives of each business while respecting their advertising budget.
Besides serving as a social media agency in Hong Kong, we provide a variety of online marketing services such as email marketing, SEO, Google Ads management, digital media buying, consumer analytics, and more.
