What is Your Big Data Solution?

Location :
Hong Kong Convention & Exhibition Centre,
Phase 1, Room 321, Level 3,
1 Harbour Road,
Wanchai, Hong Kong
Date :
Tuesday April 2 2014
Time :
9:00 am - 12:00 pm
Cost :
150 HKD
Hosted By :
Ivey

Agenda

Time    
8:30 – 9:00 am : Registration
9:00 – 9:10 am : Opening Remarks - Gregory Smyth, CEO - Inetasia Solutions Limited
9:10 – 9:30 am : Webtrends – Big Data Overview
  • Evolution of Digital Media
  • Investing in the Core
  • Being Relevant in all Channels
  • Open Architecture
  • Scalability & Flexibility
Speaker : Gregory Smyth, CEO - Inetasia Solutions Limited
09:30 – 10:10 am : Ensighten
  • Tag Management Overview
  • Solving the Marketing Agility Challenge
  • Interpreting Web Analytics Results
  • The Only Tag You Will Ever Need!
Speaker : Mat Hauck, Vice President - International Strategy Ensighten
10:10 – 10:30 am : COFFEE BREAK
10:30 – 11:10 am : Webtrends Case Study - Prudential Corporation Asia
  • Business Challenges
  • Multi-channel Visitor Tracking
  • Business Optimization & Analytics Framework
  • Campaign Management & Tracking
Speaker : Sumanth Rao, Regional Manager, Digital Media - Prudential Corporation Asia
Devin Welsh, Regional Account Manager - Inetasia Solutions Limited
11:10 – 11:30 am : Ensighten Case Study – US Bank
  • Accelerated time to market campaigns
  • Analytics in real time facilitating optimization
  • Identify and remedy tactics with targeters
  • Apply learning’s cross channel with mobile
Speaker : Mat Hauck, Vice President - International Strategy Ensighten
11:30 – 11:50 am : Observe Point Tag Auditing
  • The Dramatic Proliferation of Tags
  • Data Confidence
  • Load Time Considerations
  • More Tags Does Not Mean "More Accuracy"
  • Website Examples
Speaker : Devin Welsh, Regional Account Manager - Inetasia Solutions Limited
11:50 – 12:00 pm : Q&A