Fine Tuning Your Digital Marketing Efforts For Success! (Hong Kong)

Location :
Novotel Century Hong Kong
Date :
Tuesday November 10th, 2009
Time :
08.30 am - 12.00 pm
Cost :
$200 HKD (Payments can be made upon arrival)

Agenda

Time    
08:45 - 09:00 am : Registration
09:00 - 09:15 am : Opening Remarks - Gregory Smyth, CEO - Inetasia Solutions Limited
09:15 - 09:45 am : Build Landing Pages That Convert Visitors Into Buyers
  • Simple yet highly effective tweaks that can double your conversion
  • Landing page "hot spots". Changing even one can significantly improve your bottom line.
  • How to get your visitors to take your desired action.
Speaker : Jonathan Pang, Regional Digital Marketing Director, Inetasia Solutions Limited
09:45 - 10:15 am : Importance Of Web Analytics
  • Importance of Web Analytics
  • Having Analytics is not the same as Understanding Analytics
  • Properly calculating unique visitors and conversion rates
  • Monetization – Assigning dollar value to site behaviour
  • Case Study
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
10:15 - 10:30 am : COFFEE BREAK
10:30 - 11:10 am : Webtrends Advanced Analytics
  • Social measurement tools in Webtrends
  • Webtrends Optimize
  • New features in pipeline
Speaker : Sean Browning, Director - Global Partner Sales (APAC/LATAM), Webtrends
11:10 – 11:40 am : Leveraging SEM And Google AdWords
  • Writing effective ad copy
  • The AdWords ROI model - How AdWords can pay for themselves
  • Unlocking the Google Content Network
  • Understanding Quality Score
  • Case Study
Speaker : Samantha Lam, Account Manager, Google AdWords
11:40 – 12:00 pm : Q & A

Seats are limited. Please reserve a seat no later than November 6th, 2009.

Registration is on a "first come, first served" basis. Limited to the first 50 people only!