Measuring What Matters Across All Digital Channels (Bangkok)

Location :
38th Floor, Unit No. 1-7 CRC Tower, All Seasons Place 87/2 Wireless Road, Lumpini Pathumwan, Bangkok
Date :
Wednesday March 28th, 2012
Time :
9:00 am - 12:00 pm
Cost :
Free

Agenda

Time    
8:30 – 9:00 am : Registration
9:00 – 9:10 am : Opening Remarks - Gregory Smyth, CEO - Inetasia Solutions Limited
9:10 – 9:40 am : Successful Branding - Microsoft Digital Marketing Platform
  • Online Consumer Behaviour Trends and Marketing Spend
  • How to Maximize Online Assets including Portal Technology
  • Learn Online Monetization Strategy
  • Review Successful Case Studies
Speaker : Charles Ho, DMP Lead - Asia Pacific, Microsoft
9:40 – 10:20 am : Powering Advanced Internet Presences with SharePoint 2010
  • Publishing Process
  • Mobile Device Support and Website Personalization
  • Enterprise Search
  • 3rd Party Product Providers
Speaker : David Ford, Digital Marketing TSP - Asia Pacific, Microsoft
10:20 – 10:40 am : COFFEE BREAK
10:40 – 11:00 am : Webtrends for Sharepoint
  • Third Wave - The Transformation of Analytics
  • Sharepoint Growth and Challenges
  • Available Reporting
  • Analytics 10 and Sharepoint Integration
Speaker : Mircea Cantar – Director of Web Analytics Services, Inetasia Solutions Limited
11:00 – 11:20 am : Webtrends Mobile Analytics
  • Measure What Matters
  • Mobile Application Analytics (iPhone, iPad, Android)
  • Optimized Tracking for Native Application
  • Interpreting Reports
Speaker : Yoann Riou – Senior Solution Architect, Inetasia Solutions Limited
11:20 – 11:40 am : Case Study – CIHL
  • Developing and Managing an Online Business
  • Integrating Web, Optimization and Analytics
  • Interpreting Web Analytics Results
  • The Move to Social
Speaker : Gregory Smyth, CEO, Inetasia Solutions Limited
Yoann Riou – Senior Solution Architect, Inetasia Solutions Limited
11:40 – 12:00 pm : Q & A
Moderator : Gregory Smyth, CEO, Inetasia Solutions Limited
Speaker : Mircea Cantar, Director of Web Analytics Services, Inetasia Solutions Limited
Yoann Riou, Senior Solution Architect, Inetasia Solutions Limited
Charles Ho, DMP Lead, Asia Pacific - Microsoft
David Ford, Digital Marketing TSP - Asia Pacific, Microsoft

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