Chickeeduck Receives Tailor Made Analytics Solution, Courtesy Of Inetasia

Hong Kong, May 2016

Chickeeduck, the popular kids apparel brand with stores in Hong Kong, Macau and China, has signed with leading Asian-based Internet consultancy Inetasia as the children’s wear experts seek to bolster their online initiatives.

Citing a need for actionable insight and greater campaign measurement, Chickeeduck has turned to Inetasia and the enterpise analytics solution, Webtrends on Demand. With the Unified Analytics Solution, Chickeeduck will benefit from one of the most sophisticated and comprehensive analytics solutions available today.

Webtrends will provide Chickeeduck with the ability to conduct ad-hoc data analysis and exploration, while ensuring flexibility in how accessed data can be used. Additional benefits include data privacy and security, comprehensive reporting, scalability and a marketing-friendly interface. With no hardware required, the cloud solution results in decreased IT involvement.

Inetasia’s analytics and Digital Marketing experts will ensure seamless migration as well as providing professional services to ensure Chickeeduck is well equipped moving forward.

Prior to enlisting the industry-leading analytics services of Inetasia, Chickeeduck faced a lack of both marketing campaign and online revenue reporting. Inetasia’s team will quickly turn these challenges into strengths, allowing Chickeeduck to take full advantage of the data.

“Webtrends On Demand will provide Chickeeduck with the ability to view, evaluate and act on the data collected from digital campaigns and properties. This is a critical element to Chickeeduck’s online and digital growth and we look forward to supporting Chickeeduck’s efforts and digital goals,” said Inetasia CEO Gregory Smyth.

“With Webtrends and Inetasia’s analytics expertise, Chickeeduck will have the strategic business intelligence it requires, delivered in an understandable and actionable way.”

Founded in 1990, Chickeeduck has grown into one of the most recognizable children’s wear and apparel brands in Hong Kong and beyond. Currently with 18 stores in Hong Kong, two in Macau and 10 in China, Chickeeduck prides itself on producing high quality, high value and innovative products for boys and girls of all ages from newborns right up to 14 year olds.

About Inetasia

Inetasia provides big data, analytics services, and data-driven Digital Marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their Digital Marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and optimization), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO