Hong Kong Trade Development Council Renews Webtrends Deal with Inetasia

Bangkok, December 2008

The Hong Kong Trade Development Council (HKTDC) has renewed its contract with Inetasia to implement Webtrends 8.5, one of the world's leading web analytics solutions.

Inetasia, a leading Asia based independent Internet consultancy, is the official Webtrends distributor for Hong Kong, Southern China and South East Asia.

"HKTDC's mission is to create and facilitate opportunities in international trade for Hong Kong companies, especially small and medium-sized enterprises," said Gregory Smyth, Inetasia’s founder and CEO.

"Inetasia can help the HKTDC drive its business by enhancing its web analytics needs, so it can better serve the Hong Kong trade community," Smyth said.

Webtrends 8.5 is a fully scalable web analytics solution, able to track the huge quantities of data produced by HKTDC's website and online marketing initiatives. The customized, drill-down reports produced by Webtrends allows the HKTDC to gauge visitors to its website, and then decide which of its marketing campaigns perform best, so it can refine its online marketing strategies for maximum effectiveness.

Webtrends enables web-smart organizations to optimize their digital marketing programs – from visitor acquisition to customer retention.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO