Pryde Group Sets Sail With Webtrends

Hong Kong, January 5th 2009

Leading Asia based independent Internet consultancy Inetasia has signed a Webtrends deal with Hong Kong’s Pryde Group, one of the world’s largest suppliers of sails to the sailing industry.

Webtrends web analytics is a leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

Inetasia’s Webtrends consultants will ensure that all the Pryde Group’s website pages, content, and conversion scenarios are properly tagged to yield comprehensive and meaningful data for various end user requirements.

"With the emergence of moulded glassfibre hulls, the boat building business is going through a period of record growth and Webtrends web analytics will help the Pryde Group track their online initiatives," said Gregory Smyth, Inetasia’s CEO and founder.

Webtrends delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of global organizations, including the Hong Kong Tourism Board, the Hong Kong Trade Council, and Singapore Telecommunications, have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO