Inetasia Selected By Construction Products Leader Gyproc Saint-Gobain To Build Effective Email Marketing Platform
United Arab Emirates, December, 2012
Following on from Inetasia’s redevelopment and relaunch of Gyproc Saint-Gobain’s website in mid 2012, the major construction products news-events has re-engaged Inetasia, a leading Asia-based Internet consultancy for its highly sought after email marketing expertise.
Using its Site Manager Direct solution, Inetasia will provide Gyproc Saint-Gobain with a robust and scalable email marketing platform that is integrated with Webtrends, the world’s leading web analytics solution. For Gyproc Saint-Gobain it means digital marketing on a strategically targeted and wide reaching basis, and the provision of valuable tracking data to effectively analyze the success of that marketing.
“Inetasia prides itself in offering clients like Gyproc Saint-Gobain with a complete solution for email marketing campaigns, that allows both for the precision delivery of email marketing material and in depth analysis of how well it is received and acted upon by the target audience”, said Inetasia CEO Gregory Smyth.
“This integration of delivery and analysis enables the client to focus on providing the most attractive offers in the most appropriate format, to maximise their online ROI.”
Inetasia will distribute a monthly online newsletter for Gyproc Saint-Gobain, focusing on the news-events’s operations, promotions and latest news. In line with this, Gyproc Saint-Gobain will receive a monthly summary report from Inetasia containing detailed statistics on the distribution and audience reaction to the newsletter.
This detailed, real-world data will give comprehensive insight into how successful the monthly newsletter is in spreading Gyproc Saint-Gobain’s market presence and in driving more visitors to its website.
Trading in the Middle East since 2005, Gyproc Saint-Gobain is part of world-leading construction products news-events Saint-Gobain, which operates in more than 60 countries and employs 195,000 people worldwide. Today among the world’s 100 largest industrial corporations, the Paris-headquartered news-events traces its origins back to 1665 and its first project to supply 357 mirrors for the Hall of Mirrors in the Palace of Versailles.
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO