Digital Marketing Expert Inetasia Checks In For Longer Stay at The Strand Yangon
Myanmar, January, 2014
The Strand Yangon and leading Asia-based Internet consultancy Inetasia are heading into the second year of what has proved a very successful digital marketing partnership.
They will now focus on expanding upon the strong foundations built during the first year of their cooperation. That first year saw Inetasia design and implement a bespoke new website for The Strand Yangon and carry out search engine optimization that resulted in some impressive website rankings for the Myanmar property. These rankings have proved particularly valuable in helping The Strand Yangon enjoy a higher profile online presence and to ‘stand out from the crowd’ in what is an extremely competitive Internet environment.
The new website - beautifully reflecting the historic heritage and grandeur of The Strand Yangon which was built in 1901 - incorporates a customised booking tool developed by Inetasia that allows for quick and easy room reservations at the property.
Heading into the second year of their digital marketing cooperation, Inetasia will now embark on more intensive Off Site Optimization for The Strand Yangon, with services such as Pay Per Click (PPC) link building and directory submission to leading directories such as Yahoo, Business.com and Best of the Web. This aims to benefit search engine rankings by providing domain credibility.
True to its mission of delivering clients a comprehensive and tailor-made solution based on their business goals, Inetasia is also providing The Strand Yangon with support and hosting of its website, On Site Optimization auditing to increase the website’s visibility to and on search engines like Google, Yahoo and Bing, online article distribution and all-around Internet consulting.
A key element of the digital marketing campaign is to build content online which focuses not only on The Strand Yangon itself, but also on Myanmar the destination. The distribution of monthly articles to a wide range of online channels draws increased attention to the hotel’s online presence and drives higher traffic flow to its website, helping with organic search engine optimization.
Inetasia’s tailor-made solution for The Strand Yangon enables the property to track and maximise Return on Investment (ROI). This is achieved through integration with Webtrends - the world’s leading web analytics solution. The property receives strategic data of a useable nature that analyses website visitor behavior, conversion and revenue.
“We are delighted to be continuing our successful association with The Strand Yangon. The hotel and travel sector is among Inetasia’s particular areas of expertise, and our digital marketing team is looking forward to delivering this much-loved property increasing benefits and increased Return on Investment through its online presence”, said Inetasia CEO Gregory Smyth.
Inetasia improves the digital marketing efforts of Asia’s top enterprises by providing them with a business optimization and analytics framework that cultivates success in today’s data driven market. Since 1999, we have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, we have shaped our solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing our clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.
Our integrated solutions include digital intelligence, unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, our experienced professional services team helps our clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including Shangri-La, HSBC, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board. Learn how we can help your organization achieve digital marketing success today!
For more information, please contact Gregory Smyth, CEO