Chickeeduck Receives Tailor Made Analytics Solution, Courtesy Of Inetasia

Hong Kong, 25 May 2016 – Chickeeduck, the popular kids apparel brand with stores in Hong Kong, Macau and China, has signed with leading Asian-based Internet consultancy Inetasia as the children’s wear experts seek to bolster their online initiatives.

Citing a need for actionable insight and greater campaign measurement, Chickeeduck has turned to Inetasia and the enterpise analytics solution, Webtrends on Demand. With the Unified Analytics Solution, Chickeeduck will benefit from one of the most sophisticated and comprehensive analytics solutions available today.

Webtrends will provide Chickeeduck with the ability to conduct ad-hoc data analysis and exploration, while ensuring flexibility in how accessed data can be used. Additional benefits include data privacy and security, comprehensive reporting, scalability and a marketing-friendly interface. With no hardware required, the cloud solution results in decreased IT involvement.

Inetasia’s analytics and Digital Marketing experts will ensure seamless migration as well as providing professional services to ensure Chickeeduck is well equipped moving forward.

Prior to enlisting the industry-leading analytics services of Inetasia, Chickeeduck faced a lack of both marketing campaign and online revenue reporting. Inetasia’s team will quickly turn these challenges into strengths, allowing Chickeeduck to take full advantage of the data.

“Webtrends On Demand will provide Chickeeduck with the ability to view, evaluate and act on the data collected from digital campaigns and properties. This is a critical element to Chickeeduck’s online and digital growth and we look forward to supporting Chickeeduck’s efforts and digital goals,” said Inetasia CEO Gregory Smyth.

“With Webtrends and Inetasia’s analytics expertise, Chickeeduck will have the strategic business intelligence it requires, delivered in an understandable and actionable way.”

Founded in 1990, Chickeeduck has grown into one of the most recognizable children’s wear and apparel brands in Hong Kong and beyond. Currently with 18 stores in Hong Kong, two in Macau and 10 in China, Chickeeduck prides itself on producing high quality, high value and innovative products for boys and girls of all ages from newborns right up to 14 year olds.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]