Voice of American Business in China Now Able to Interpret Customer’s Website Traffic with Inetasia’s WMS Platform

Shanghai, China, November, 2009 – AmCham Shanghai is the first mainland Chinese news-events to adopt the new Webtrends/Inetasia web analytics managed service (WMS) model. The ‘Voice of American Business in China’ has now changed over to the internet marketing consultancy’s Webtrends Managed Service platform, launched earlier this month.

Veli-Antti Ruismäki of AmCham Shanghai, said that the upgrade was necessary as their business evolved: “We decided to upgrade to WebTrends Managed Service (WMS) from Google Analytics due to additional product features that allowed us to generate the custom reports we needed as well as monitor the effectiveness of our website content. The entitlement included ongoing support from Inetasia which allowed us to expand our reporting requirements as our business evolved whilst maintaining the same total cost of ownership”.

Inetasia has been distributing the Webtrends product in Asia for several years, and has gained extensive expertise in the product in that time. The WMS platform leverages this expertise for the customer, reducing multiple web analytics related costs to a monthly management fee and implementation of report recommendations.

Key benefits of the Webtrends Managed Service (WMS) platform include:

Use of ‘gold standard’ web analytics product, Webtrends Zero software and hardware cost Simple implementation Improved data accuracy using cross domain first-party cookies Streamlining business practices – fewer resources and unexpected cost spikes are encountered with the WMS platform.

Gregory Smyth, CEO of Inetasia, noted that “This is our first Webtrends deal in mainland China, and AmCham has quickly recognized our expertise with this website analytics platform. AmCham’s positive experience should help other Shanghai multinationals recognize the benefits of Webtrends business intelligence, and the ease of the managed service platform”.

Inetasia implemented the Webtrends Managed Service platform, as well as performing custom path analysis and creating custom content groups and sub-groups for AmCham Shanghai.

Inetasia is offering a free one-week trial of the Webtrends Managed Service to interested companies across Asia. Managers can sign up for a free trial at www.webtrendsmanagedservice.com

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]