Inetasia To Serve As Digital Marketing Concierge For Latest GCP Property, Hotel G Singapore

Singapore, September 2016 – Ahead of the much-anticipated launch of Hotel G Singapore, GCP Hospitality has enlisted Inetasia to lead its Digital Marketing initiatives to ensure optimization across its online channels.

Following the successful development of a chic modern website, Hotel G Singapore tasked Inetasia with the next stages of its online strategy. Inetasia’s extensive experience in rolling out hospitality clients’ optimization strategies and analytical frameworks made the decision to continue with the Asia-based Internet experts an easy one.

The agreement will see Inetasia responsible for implementing the hotel’s website optimization strategy in order to achieve higher rankings on major search engines for targeted key phrases. As a result, Hotel G Singapore can expect increases in both quantity and quality of online traffic.

With a deep understanding of the critical need for a sound measurement strategy, especially for new digital properties, Inetasia will provide monthly summary reports with actionable insights. Hotel G Singapore will not only able to monitor its success but will have the tools to benchmark progress against competitors.

With a wealth of experience in the hospitality sector, Inetasia’s team of experts is well equipped to assist with the hotel’s limited experience in creating an online presence and undertaking Digital Marketing activities. By correctly interpreting campaign results and by providing Internet consultancy services on a variety of topics, Hotel G Singapore will receive the project oversight necessary to provide a first-rate online user experience.

The comprehensive Digital Marketing solutions implemented by Inetasia include Off Site Optimization (Press Release and Article Syndication) and Email Marketing (creation, distribution/platform). As a result, Hotel G Singapore can actively engage across online channels while driving quality traffic to its website, ultimately increasing the number of bookings.

In order to create awareness for the new hotel, Inetasia has implemented a paid search campaign centered on the offers and amenities provided by Hotel G Singapore. Results are paired with Webtrends on Demand, the enterprise analytics solution supplied by Inetasia, to provide quantifiable results on campaign effectiveness. Such initiatives are invaluable in helping Hotel G Singapore differentiate itself from the Lion City’s highly saturated accommodation market.

“For new properties, it is essential to generate a well-rounded Digital Marketing Strategy that leads to maximum visibility online” said Inetasia CEO Gregory Smyth. “Our team has considerable experience in the hospitality sector that will ensure Hotel G Singapore is able to reach its Digital Marketing goals in a timely fashion, with the ability to quantify the effectiveness of its investment.”

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]