Campaign Sherpa Lays Ground Work to Build Organic Traffic for Mapei Hong Kong

Hong Kong, September 9th 2020 – Mapei, the world’s leader in the production of adhesives, sealants and chemical products for the building industry, has partnered with Inetasia to drive organic lead generation growth for their operation in Hong Kong.

Headquartered in Milan, Mapei already has a strong global presence and aims to establish their business worldwide. With a number of products available for the construction industry and strong competition in Hong Kong, Mapei needed a local partner that could help bolster high value search engine rankings. Mapei adopted the Campaign Sherpa solution to drive a local digital strategy consisting of increasing product presence on search engines for highly competitive long tail keyphrases.

“Mapei is a global leader in the building industry, and we are looking forward to supporting their strategy here in Asia. We are positioned well with over 20 years experience in Asia and a knowledge and expertise in a variety of industries to align with Mapei’s initiatives.”
– Gregory Smyth, CEO, Inetasia Solutions

About Mapei

Mapei has over 80 years of experience, and the leadership is based on know-how that is second to none. A formidable team that thrives on challenges, quality in construction work is what makes the difference and is why they are the world leader in the production of adhesives, sealants and chemical products for the building industry. Mapei is a family-run business founded in Italy, which, led by Squinzi family, has become a leading player in the building industry operating worldwide. From the foundations to the rooftop, they meet the needs of all their clients with the most comprehensive offer in the world of products for the building sector. They are committed to using the best raw materials and employing the most qualified personnel so they can always offer the best product possible.

About Inetasia

Founded in 2001, Inetasia has a rich history as being one of Asia's earliest Internet solutions providers and have become a leading independent performance marketing agency in Asia. At the core of InetAsia's focused optimisation services lies a commitment to harnessing cutting-edge tools and strategies to propel businesses toward digital success. By leveraging a multidisciplinary approach that encompasses Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), User Experience (UX) design, and Performance Mar-tech Solutions that include Tealium, Amplitude, AB Tasty, Campaign Sherpa, Airbridge and OneSignal, Inetasia is able to provide optimal solutions and services to achieve digital marketing success.

Inetasia’s APAC headquarters are located in Hong Kong with multilingual digital experts, account managers and technical support engineers located in other key Asian locations that have allowed many of Asia’s top organisations to optimize their digital marketing efforts across a variety of different channels and platforms.  Inetasia has a proven record of success assisting some of the most recognised and respected organisations and brands across Asia achieve their digital and optimisation goals such as Hong Kong Exchanges, Hong Kong Tourism Board, Hong Kong Trade Development Council, Global Sources, Thai Airways International, GCP Hospitality, Asian Development Bank, Hong Kong Broadband Network, Puma, Charoen Pokphand Foods, and many more

For More Information: please contact Gregory Smyth, CEO [email protected]