Have a unified view of each customer, in real time, across all digital channels when executing your next campaign
In today's fast paced environment, businesses are regularly tasked with meeting the ever-changing demands of their customers. It is constantly a challenge having to appeal to your audience by creating relevant experiences, which are available across all digital channels. As email marketing continues to be an important channel with consumers, it is imperative that your business targets the right personalized content to your customers in order to increase conversions.
ExactTarget is a leading global provider of fully integrated interactive marketing solutions that empower organizations to communicate with their customers through email, mobile, social media and the web. ExactTarget's email marketing solution is an integrated and data driven platform that aids your business by providing customizable solutions that can be tailored to meet the objectives of your next marketing campaign. The solution facilitates targeted, relevant, engaging communication between you and your customers no matter the size of your business.
Do people open your email, click your links, share your content or complete a conversion?
Are your conversion rates much lower than your open rates?
These are some of the top business challenges driving companies to search for effective email marketing solutions.
Understanding your customers demographic, behavioral, and preference data in real time will improve response rates and conversion.